You’re not a master at ANYTHING until…

You haven’t done anything enough UNTIL you know your numbers.

Know Your Numbers.

Back in 2019 I was looking at our sales and revenue and I was scratching my head.

“What is happening? We’re doing emails, YouTube, Facebook, Insta, TikTok, webinars, podcasts, books, interviews but we STILL aren’t raking in the money!”

I couldn’t figure out why we weren’t generating the sales that I wanted.

In fact generating revenue from sales was painfully slow.

I was extremely frustrated because to me, I had MASTERED all aspects of these activities.

I could create videos, run sales calls, write content…but no matter HOW GOOD I was at it, I never could seem to just relax and see the sales roll in.

And so I brought this problem to a mastermind I was a part of and they all asked me the same thing:

“Mike, what does your sales funnel look like and what are the conversion numbers for each stage?”

I was THE funnel guy.

This same group of people came to ME when they needed sales funnel advice.

Obviously I thought I’d have all these numbers ready to go. At my finger tips.



I couldn’t pull the data that I needed, easily and quickly.

In fact, I couldn’t even FIND the data I needed.

But I was so sure of my mastery of each stage, that my hubris blinded me.

You’re not a master of ANYTHING until you know your numbers.

And so I spent 2 years researching how to collect, store and read those numbers. 

I cut out products and channels to make things easier.

I created dashboards and reports.

I used every resource I had to make sure that I could MASTER my numbers.

Master your numbers and you’ll master your activities.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.