Ever had a revelation from the least expected source?
Here’s a story for you.
I was chatting with the finance director of a massive consulting firm.
She quizzed me, “Can you help us boost sales?”
Honestly? Yes, I can.
But here’s the catch.
I’ve decided to wind down the coaching and consulting side of my venture.
Why? It’s not the lack of love for helping.
I’m simply tired of aiding those who won’t implement or cherry-pick advice.
So, I threw her a curveball.
“What do you think your firm should do?”
Her response? “I’m not in marketing or sales.”
But I probed deeper.
She paused and then dropped this golden trio:
- Sell more to current customers.
- Reduce the myriad of offers out there.
- Close down redundant offers.
I smirked.
I informed her that her company would gladly dish out around $50,000 for me to parrot back those very words.
Moral of the story?
Stop hunting for magical growth hacks.
The path to higher revenue is often hiding in plain sight.
It’s uncomfortable because you’re well aware of it, but sidestepping it.
The real question is: Are you ready to face and act on that uncomfortable truth?
How are you sidestepping the evident solutions in your business?
