Marketing gurus don’t want you to know this

There is an explosive secret that all the marketing YouTubers and gurus do not want you to know.

If you uncover this, it would mean you’d never ever have to buy another course from them.

That includes me.

This singular point alone could make you millions, save you hundreds of thousands of dollars and never waste your time again.

This is a value ladder.

It’s a model to explain how to get customers to spend more money with you over and over.

A ladder is a great analogy because you get what it’s trying to say.

Have a series of products in your business that increase in price and value.

In theory, you want a ladder or series of steps that help people get the same result faster, easier, and with less input from them.

But that’s not what most people do.

Most people are making a critical mistake that’s killing their business.

Slowly choking the sales and revenue from every product until you’re left with a ladder of broken dreams.

Sorry, that went a bit dark, didn’t it?

Does your lowest and highest priced product get the same result from your core XYZ message?

Here’s a handy way to tell if you’ve got an actual value ladder.

What most people actually do is create 5 – 6 or more, individual ladders with no connection.

They might have different price points (or worse, the same). And there’s no connection.

The key to a value ladder is “FASTER” and “EASIER”. 

Pay more money, get it faster and easier.


But here’s my advice.

The thing that internet marketers and business youtubers don’t want you to know.

Avoid the value ladder – get regular recurring income first and then focus on building a product suite.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.