If I had to make $5000 in 7 days

If I categorically had to make $5000 in 7 days, here’s what I’d do.

And I get it. 

Sometimes, your business needs that injection of cash.

But it’s more than that.

Because if you can do it once, you can do it 10 times. 100 times.

Start here:

1. Focus on something mid-ticket. $2000 – $3000. Make life easier on yourself and don’t try to make 50 x $100 sales or 100 x $50 sales (which I see a lot of people do). 
2. Compile ALL your audiences into one database. At least audit every platform you’re on. DO NOT think about a product yet. The worst thing you can do is to try and think of something cool and “valuable” to sell and then try and find customers – trust me on this.
3. Make a list of the top 3 platforms you have. You KNOW you have email – even if you don’t have an email system or a “list”, you have gmail and contacts from past work, past projects etc.
4. Write how many people you’re connected with down next to a social media or platform name e.g.:
   Email 100 contacts (past clients)
   Facebook 200 friends
   Twitter 1000 followers
5. If you’ve got 4 hours to cut down a tree, spend 1 hour sharpening the axe. Most people skip this part because it feels like slow work – but it WILL result in a mid-ticket sale.
6. Research deep and long for half a day, a day at the most. Send emails, message people, read their posts, and figure out “What is the #1 thing they’re struggling with right now?”
7. DO NOT push out posts or emails saying “I’ve got this $3000 training consulting product that helps blah blah blah” – you’ll get nowhere.
8. Instead, 1:1 message people and ask them what the #1 thing is that they’re trying to fix.
9. Another thing you can do is post something online (or to an email list) about a clear and widespread problem that you’re helping fix. And if people want details, to get in touch. E.g.: “I’ve got a Loom recording showing how I managed to grow a client’s email list by 10,000 people without spending a cent on ads. If you want the link, let me know.”
10. This post should be based on research from earlier, working out exactly what the #1 thing is that your audience wants help with
11. Get people on calls
    1. But Mike, I don’t like selling or being on calls!
    2. Tough. You want fast money, you need to sell on calls. If the email said “How to sustainable generate $5000 in 90 days” it’d be a different process. Watch this video if you want to see how I run sales calls
12. Ask questions – do NOT “sell”. Just ask tons of questions.
    1. What’s the #1 thing you’re working on right now
    2. What are your goals
    3. What’s your biggest problem
13. Don’t give any advice, don’t give any feedback, just ask questions for 20 minutes. Your goal is to find something that they think is worth more than $3000.
14. Eventually, when you uncover a problem that is costing them $3000 or a goal that is worth $3000 to them, ask them why they’re struggling to get that thing.
15. What have they tried before? Why hasn’t that worked? What’s stopping them from getting it themself?
16. Ask if they want some help.
17. If they reply yes, say that you can help. It’s a $3000 process and you’ll work with them for 90 days to hit that goal. Take a deposit.
18. Ask them if they know anyone else with this same problem.
19. Rinse and repeat.

I missed out “qualification” on this list because then I’d have to go deeper into qualifying, dog whistles, pre-qualifications etc. But it’s always a good idea to ask them right at the start of the call “Are you looking to fix this problem today? If this cost $3000 would you be able to commit to that today? And, I’m looking to move fast on this so I’m looking for decisions today.

Let me know what else I missed.