I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember.
It worked so well that I ended up using the same strategy twice at Sell Your Service.
After choosing our niche—insurance companies that wanted to generate more leads—we focused on solving a specific problem.
Insurance ads are notoriously expensive, and these companies weren’t fully capitalising on the traffic already coming to their sites.
Our solution was simple: install an opt-in form at the bottom of their blog posts and offer a lead magnet to capture those leads.
It worked brilliantly.
We charged about $1,500 a month at the time, and that’s when I realised the true problem we were solving: helping businesses capture leads at a fraction of the cost of ads.
So, I wrote out a detailed process, breaking it down into three stages, each with three steps—nine steps in total.
The first stage focused on the mistakes these businesses were making.
The second addressed the core problem.
And the third offered a rough framework for the solution.
I expanded each step into about 1,000 words, creating a comprehensive 10,000-word document.
What happened next was game-changing.
Our potential clients saw the depth of the process and thought, “This guy must be an expert—no one writes 10,000 words on something they don’t fully understand.”
This case study became our first major piece of authority content, even though we hadn’t yet landed any clients.
And that’s how we secured our first two or three clients.
The power of a well-crafted, in-depth case study can’t be underestimated—it positions you as an expert and opens the door to new business.
So, are you ready to write your own 10,000-word case study?
