Lately, I’ve been working hard on this exact issue with our YouTube channel.
We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way.
The key to success here is twofold.
First, stop focusing on the technical side of things.
Your audience doesn’t care about funnels, automation, or AI.
What they care about is what their business does and how you can help them achieve the result they’re after.
Coaches want more clients, YouTubers want sponsorships, and manufacturers want units sold.
You need to figure out what matters to them and speak directly to that need.
If you want to turn cold traffic into loyal clients, you have to understand their currency—what they care about, not what *you* think they should care about.
The second step is being genuinely useful in a way that helps them right now.
You’ve probably heard the old mantra about “adding value,” but let’s be honest: tacking on extras rarely works.
Instead, be specific and practical.
If you’re helping a podcaster, for example, they care about one of two things—listeners or sponsorships.
You need to decide which one you can help them with.
Say your goal is to drive up listenership.
Offer them a clear path to that result, like a strategy call or a video tutorial that helps them get 10,000 more listeners per month.
If you don’t know how to help them achieve that result, go out and research it.
Interview people, gather case studies, learn from the best, and apply it.
I’m tired of hearing “I don’t know how to help my clients.”
If you don’t know, figure it out.
It’s that simple.
So, the two keys to converting cold traffic into loyal clients are:
First, find the one thing they care about most and help them get it.
Second, offer them a specific, immediate solution that proves you can deliver on that promise.
Look at the difference in views for these two videos.
Why did one get 150x the views?
The content is basically the same. The style is the same. I’m the presenter.
If anything, the lower view video is a higher quality video.
It comes down to specific offer, something that the audience wants, and it looks like it’d be useful.
What’s stopping you from creating that next step for your audience?
