Case studies are hands down the best way to prove you can deliver results.
If you know you’ve got the experience and can help people, but other businesses are overtaking you, it’s probably because you’re not showing off your case studies enough.
The good news? You don’t need tons of them.
Two or three solid case studies are all it takes to make a big impact.
All you need to do is tell people, “Here’s the incredible result I got for X,” or “Here’s the amazing success story from Y.”
Think about it—massive celebrities, influencers, and even global media campaigns often coast on just *one* case study.
They did one amazing thing, and that’s what they became known for.
You don’t need dozens of case studies—you just need one great story to show what you’ve done.
And if you don’t have a case study yet, go get one.
Find a client, offer to work for free, and say, “I want this as a case study, so let’s crush it together.”
Set a clear goal like helping them reach 10,000 sales or $10,000 a month, and make sure it’s an easy win.
Be selective about who you choose to work with and have the conversation upfront about using their results in your case study.
Now, I’m not saying you can’t land clients without case studies—you absolutely can.
But they make the best stories, and if you’re not a content creator, they’ll do the heavy lifting for you.
So, what’s stopping you from getting that one powerful case study?
