The one thing your sales funnel is missing

Have you ever thought that giving customers more options would increase your chances of a sale?

It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true.

People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want simplicity.

Here’s where most sales funnels go wrong: they give too many options.

Imagine this scenario: you’re offering high-ticket services, courses, group coaching, and 1:1 consultations. And then you say, “Book a call with me for $179, or join my group program, or choose one of our courses.”

The result? Paralysis by analysis. The customer has so many choices that they end up choosing nothing at all.

What if, instead, your funnel had just one clear, specific offer?

Picture this: a focused funnel starts with compelling content and has a single call to action—”If you want to increase your revenue by $250,000 in 45 days, click below to find out how.”

It’s simple: yes or no.

That’s how you dramatically increase conversions—by eliminating the noise and offering one precise solution.

So, what’s stopping you from refining your funnel and skyrocketing your sales?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.