You’re Leaving Money on the Table, Here’s How

Once, I was chatting with a group of struggling affiliate marketers.

Their pain point?

Sales were a ghost they couldn’t catch.

Being curious, I asked, “How often are you emailing your list?”


A staggering majority confessed, “We’re not building a list, and we don’t know how.”

I couldn’t believe what I was hearing.

So, I threw them a lifeline, a simple lead generation tactic.

“Find the most burning question your audience has,” I said.

“Then, set up a basic landing page with an email and name form.”

“Create a cheat sheet or template that answers their question.”

“And give it away for free.”

It was like I’d given them a key to a treasure chest.

Minutes later, some of them reported sign-ups.

Not hours, days, or weeks.


It was like watching a parched plant gulp down a fresh shower of rain.

It’s that simple.

Just keep it specific, offer something free, and watch your list grow.

So, have you found your audience’s burning question yet?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.