I’m here to tell you that the type of agency you set up – has absolutely nothing to do with the success of your business.
Because every YouTuber and influencer and marketing guru out there will tell you that you need to start a short form content agency, or social media marketing agencies or the new buzzword “info product growth agency”.
In fact, listening to those guys will just drain your bank account, stop you from actually getting started, and take up hours of your time.
The key to that case study client from yesterday’s blog, and how you helped them make $80,000 with almost zero effort, had nothing to do with the campaign.
It was all about the magic that happens when these two circles overlap.
This part in the middle is called “the offer” and it’s why I’m able to charge such high fees.
Plus, it’s also why I’m able to get such incredible results for my clients.
And if you can understand this part of the puzzle, you’ll never need to buy another marketing course ever again.
The problem is that so many marketing gurus teach that “the offer” is the stack of stuff that you do for the client
BUT – all that does is slow you down and it can actually prevent people from buying from you.
And I can prove it.
I want you to listen to this pitch and tell me if it’s something you would want to buy.
You’re going to have to buy a whole new wardrobe because none of your clothes are going to fit anymore.
In fact I’m nervous telling you about this because I get lots of angry emails from customers who say they now have to buy a whole new set of clothes since losing this much weight, and their old clothes don’t fit them anymore.
I know you’ve tried to lose weight in the past but this time, your family are going to be asking “What is your secret?” as you look better and have more energy.
It’s a short pitch, but based on what you heard, can you tell me three things?
- Based on what you heard, would you at least like to hear more?
- Does this sound like something you can sell?
- What was the offer?
OK – that last question was unfair.
Instead, try to think of it the other way around.
What does the customer get if they buy this?
Don’t overthink it.
It’s simple, right? They’ll lose weight.
I haven’t told you whether the product or service is an app, a program, personal training, nutrition advice, diet pills, or a diet.
You don’t know anything about the delivery and that’s the point.
Because every other marketing guru on the planet is going to try to sell you their delivery.
Start a SFCA or an SMMA or an IPGA.
And absolutely NONE of that matters.
Because the offer isn’t what YOU deliver.
The offer is what overlaps these two circles.
