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4 content prompts that make writing email campaigns, shooting videos and publishing blog content mad easy

By Mike Killen | August 1, 2019 |

At the start of a new funnel project, one of our critical exercises is to work with the customer to understand what kind of content they’ll be creating and promoting. The problem is that thinking of content topics can be hard. It can be difficult to think of something that’s interesting, useful for the reader…

Become an unstoppable selling machine

By Mike Killen | July 25, 2019 |

It’s not enough to just write out the benefits to your product. You need to connect at a deeper level with who benefits and who suffers if you do/don’t make the sale. No matter how clear you are on your product, you still need to create enough enthusiasm to sell to people who aren’t warm…

marketing funnel niche create a niche

Create a niche out of a piece of paper

By Mike Killen | July 19, 2019 |

We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…

marketing funnel niche

Who benefits from working with you? Choosing a niche

By Mike Killen | July 11, 2019 |

There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…

5 questions that turn any funnel project into a crazy desirable offer

By Mike Killen | July 4, 2019 |

I want to show you how you can create incredible, desirable offers for your customers, even if you’re selling boring and complex marketing funnels and automation. Let’s start with the transformation that people are going to accomplish, in order to reach their better future. You’ll need a niche, in this example I’ll use author/speakers who…

Niche’s aren’t profitable

By Mike Killen | June 27, 2019 |

I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…

Once we send a proposal, how can we move things along in the sales process to help us close the deal?

By Mike Killen | June 21, 2019 |

You’re supposed to do one thing a day that scares you. Yesterday for example, I watched an octopus mug a biologist (true story, more on that in a bit). And today, I participated in a “TwitterChat” with the hashtag #gowiththepro. Yesterday I went to the National Marine Aquarium in Plymouth. I hadn’t been in ages…

sell marketing funnels,selling marketing funnels,sell futures not features

Don’t use facts to sell marketing funnels

By Mike Killen | June 13, 2019 |

Facts never helped anyone sell anything. They are overvalued by sales people and when we try to sell funnels. If you’re struggling to sell marketing funnels, maybe your customers are also struggling to sell their products, keep reading this post.

marketing funnel corporate marketing mistakes

Your brand isn’t that big a deal

By Mike Killen | June 6, 2019 |

I’ve got news for you mate, no one is talking about your brand. I don’t care how big you are.

marketing funnel expert, marketing funnel, sell a marketing funnel, expert marketing funnel

How to justify yourself as an expert

By Mike Killen | May 30, 2019 |

Imagine you’re on stage speaking, or you’re at a networking event surrounded by loads of prospects. Or maybe you’re with a customer and you start talking them through a process that you’re supposed to be an expert in. And someone stops you, stands up points at you and says, “you don’t really know what you’re…

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