Have you ever wondered “How can I sell more of my best products!?”
My client asked a similar question.
And that’s because she and thousands of other agency owners are making a massive error which costs them tens of thousands of dollars.
Maybe even more.
It’s also the reason that some of your customers are absolute delights to work with, and who always seem to get great results.
While others always seem disappointed, usually getting mediocre results and even when they do get good results, it can feel like you’re exhausted just talking to them.
And I don’t know about you, but I’d always rather work with people who I like to work with rather than energy vampires.
This is the LMG triangle and it helps businesses focus on the right clients to work with.
It shows exactly who you should target, as well as who is most profitable.
L stands for “love”.
Basically, do I love working with them?
Do I like the industry? Do I like the niche and the people in it? Do I get on with them?
Next is something that will always make life easier (and make you look like a rockstar).
Which is G for Goals.
Goals means “Can I help this person reach their goals?”
Because as lovely as they are, they might take too much work to help.
Or their problems fall outside your wheelhouse.
Of course, this takes two sides, because it could be that despite complaining and moaning about their situation, they might not be motivated enough to do anything about it.
And this final part makes sure that you get PAID to do the work.
Because if you like someone and you can get them results, but you’re not getting paid to do it, that’s called a hobby.
And that’s M for Money.
Do they have the money to pay you?
Most people won’t.
Think about your past clients.
Have you ever worked with someone where even if you found them 100 new paying clients, they still couldn’t afford you?
If someone only sells a $10 book and you get them 100 clients, that’s only $1000.
It can feel a little uncomfortable, but you need to make sure that they can afford you before you commit to working with them.
