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5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024
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Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

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3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024
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The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

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My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024
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Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

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The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024
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I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

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 Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024
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The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

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How I turn scope creep into profit

By Mike Killen | Sep 13, 2024
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We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…

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Afraid of selling? Read this!

By Mike Killen | Sep 12, 2024
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If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…

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How I closed my dream client without a proposal

By Mike Killen | Sep 11, 2024
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In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…

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The marketing strategy I wish I’d learned sooner

By Mike Killen | Sep 10, 2024
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Without a doubt, the most effective strategy I’ve learned is this: change the messaging, not the offer. Here’s what I mean. When you’re trying to attract new leads and customers, start with something tangible and specific. For example, if I were an agency targeting dental practices, I’d offer something like, “We help you land five…

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How my worst video idea became a surprise hit

By Mike Killen | Sep 9, 2024
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As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…

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Where it all started for me

By Mike Killen | Jan 18, 2023
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Basically, I was fired I used to work in corporate marketing, but the truth is, I didn’t really connect with it. The money was good, the perks were pretty cool. I got to travel a lot. But on some level, I knew I wasn’t happy. I just figured “this is how it’s supposed to be…

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4 TYPES OF DEEP WORK – CAL NEWPORT

By Mike Killen | Dec 22, 2022
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Deep work Vs. Shallow Work Deep work is the secret to success in the 21st century. While shallow work might pay the bills, deep work is where true innovation and growth happen. It’s kind of the equivalent between bailing water out of a bucket if it’s got holes in it or repairing the holes. One…

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How much do I get paid to speak at events?

By Mike Killen | Dec 7, 2022
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  The short answer is quite a lot. Chris Lemar messaged me in the early part of 2022 saying, “Hey, we’re running this event, Cabo Press. We’d love it if you came out. It’s in Mexico.” And “ At first, I was actually a little bit hesitant. I was like, “Maybe.” He said, “No, no,…

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THIS 2023 email marketing strategy made me over $143,622

By Mike Killen | Nov 11, 2022
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 I’m going to share with you the 2023 email marketing campaign that is responsible for hundreds of thousands of dollars of sales in my business, and this year alone is responsible for over a quarter of a million dollars in sales for one coaching product. This strategy is designed for you to be able to…

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11 Terms in Entrepreneurship that You Need to Know

By Mike Killen | Oct 12, 2022
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 One of the most common questions that I’m asked is, as an agency owner or a freelancer, what should I be focusing? In my opinion, it’s difficult to know what you should focus on unless you know what you’re looking for. That’s why I want to go through the 11 key entrepreneurial terms and what…

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Sell With Benefits | How To Turn Features Into Benefits

By Mike Killen | Sep 30, 2022
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What is feature? A feature is something that can be replaced. It’s something that makes up your service or product. An electric window is a feature. What is benefit? A benefit is the positive impact that it has on your customer’s life. I want to share with you a really simple three-step process of turning…

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The Perfect Value Proposition | Business Mastery

By Mike Killen | Sep 22, 2022
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What is value? Value is usefulness or utility. When you run a business, the products and services that you sell, which have the most utility or the most use to the widest group of people or that solve a problem are considered valuable. Value can also be determined by rarity. The more scarce a particular…

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5 Steps To Find Your Perfect Niche | Sell $25,000 Projects

By Mike Killen | Sep 15, 2022
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I’m going to take you through my five-step niche-finding process to give you an audience to whom you can sell $25,000 marketing funnels. Before committing any kind of resources, training, or investment into finding clients, wouldn’t it be good to know the exact type of audience that you’re going to go after? Whether they’re going…

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10 Lead Magnets Perfect For Your Niche

By Mike Killen | Sep 8, 2022
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Do you wanna know the best way to start generating leads and finding an audience that is interested in working with you and buying your products and services? Well, the first step is a lead magnet so that you could build an email list. I’m going to share with you the types of lead magnets…

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Hey there, I'm Mike (:

Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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