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Why Most Offers Don’t Convert (and How to Fix It)

By Mike Killen | Dec 10, 2024
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Most offers fail because they focus on deliverables rather than outcomes.  Clients don’t want websites, funnels, or ads—they want results.  That’s why your offer needs to answer one crucial question: What’s in it for them? Start by identifying the currency your clients care about most.  For a coach, it’s clients; for a SaaS business, it’s…

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Closing $25K Deals Made Simple

By Mike Killen | Dec 9, 2024
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High-value clients aren’t looking for a salesperson—they’re looking for a partner who understands their goals and can deliver results.  That’s why closing $25,000 deals is 90% about qualification and only 10% about persuasion. Start by asking the right questions. Do they have a proven product or service?  Are they generating leads?  Do they have a…

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How to Make $150K in Just 12 Months

By Mike Killen | Dec 6, 2024
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Most people think earning $150,000 in a year requires grinding 60-hour weeks or juggling dozens of clients.  But here’s the truth: you only need six clients paying $25,000 each to achieve this goal—and you can do it without burning out. The secret lies in working backward.  Instead of building an offer and hoping it sells,…

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Simplify Your Funnel, Multiply Your Sales

By Mike Killen | Dec 5, 2024
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Too many businesses overcomplicate their sales funnels, adding unnecessary steps that confuse prospects and slow down conversions.  The truth is, the most effective funnels are often the simplest. Start with a clear and specific offer that promises a measurable result.  For example, “Double your leads in 60 days” is far more compelling than vague promises…

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Could You Guarantee Results?

By Mike Killen | Dec 4, 2024
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Imagine this scenario: You only get paid if your client achieves success.  Would you take on the project? And if so, what would the client need to have in place for you to feel confident in their success? This mindset forces you to focus on high-quality clients who are set up to thrive.  They have…

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Make $100K for Your Clients, Fast

By Mike Killen | Dec 3, 2024
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Most businesses are sitting on hidden revenue opportunities, but they don’t know how to unlock them.  As a marketer or consultant, you have the tools to uncover these opportunities and create massive wins for your clients. Start by identifying their top 20% of customers.  These are the people who spend the most, return frequently, and…

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Simple Campaigns, Big Results

By Mike Killen | Dec 2, 2024
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Marketers often overthink their campaigns, layering on complexity in an attempt to impress.  But the truth is, success lies in simplicity.  A clear, direct message sent to the right audience with the right offer can outperform even the most sophisticated strategies. Consider this: If a past customer had a great experience with your client’s business,…

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Stop Trying to Save Every Client

By Mike Killen | Nov 29, 2024
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We’ve all been there—working with a client whose business is on the brink, hoping that our expertise can turn things around.  But the harsh reality is that trying to save struggling businesses often leads to frustration and burnout. It’s not your job to fix broken businesses.  Instead, your time and energy are better spent scaling…

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Why Business “Pivots” Don’t Work

By Mike Killen | Nov 28, 2024
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Too many agencies change products without fixing the core issues that hold them back.  I’ve seen business owners jump from one offering to another, hoping to find success.  But without addressing underlying problems, these pivots are only a temporary fix. Real change comes from building a business that runs efficiently, without you.  Instead of constantly…

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The 5 Signs of a Dream Client

By Mike Killen | Nov 27, 2024
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It’s tempting to say yes to every client that comes your way, especially when business feels slow.  But working with the wrong clients can lead to stress, poor results, and wasted energy.  The truth is, you’ll achieve far greater success by carefully selecting clients who are set up to thrive. High-quality clients share five key…

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Do these 3 things to CRUSH your funnels

By Mike Killen | Nov 11, 2024
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1. WHO is your funnel for? Hint: It’s not small businesses or service based businesses. ANY funnel needs a specific person who’s going to use it and go through it. You need to be specific enough so that when I ask you “who is using this funnel?” you tell me the EXACT user that will…

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3 things funnel builders MUST do to 10x their business

By Mike Killen | Nov 8, 2024
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Whatever your goals for 2024/2025 I want to show you how you can 10x your results by doing 3 very simple things. If you want to go from $100,000 to $1M. If you want to work 3 days a week instead of 7. If you want 100,000 views instead of 100. Focus on these 3…

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Why You’re Stuck Working Harder, Not Smarter

By Mike Killen | Nov 7, 2024
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I used to think that adding more services and products would lead to more sales.   But it was like being that archer with too many targets—spreading myself too thin, missing the mark every time.   What changed everything for me was learning to focus on the one thing that clients needed most.   By concentrating on a…

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This is what’s it’s like to run a business

By Mike Killen | Nov 6, 2024
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Running a business is a lot like standing at the bottom of a mountain, and deciding that for whatever reason, you’re going to climb it. But with one MASSIVE exception. The goal is to reach the summit. Maybe the summit represents your goal to become rich and wealthy. Maybe the summit represents your goal to…

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One Simple Question That’ll Transform Your Sales  

By Mike Killen | Nov 5, 2024
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We often get caught up in complex sales strategies, but sometimes the answer is simple: just ask.   When you know exactly what your client’s biggest challenge is, you can tailor your offer to solve it.   It’s like shining a spotlight on what they actually want, instead of guessing in the dark.   I’ve used this approach…

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100 things to succeed with your funnel business

By Mike Killen | Nov 4, 2024
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1. Know what you want 2. Make sure they know what you want 3. Don’t fear judgement, vulnerability, failure or ridicule or for what you want 4. Have the courage to be disliked 5. Pick a clear customer to go after 6. If there aren’t lots of groups, books or communities serving that market, it…

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Stop Chasing Clients: Build a Flywheel Instead  

By Mike Killen | Nov 1, 2024
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Imagine landing one client that helps you find your next, and then another, all without extra effort.   This is what I call the “flywheel” effect—getting great results for one client, documenting it, and letting that success attract the next.   It’s not about having a big fancy sales funnel or the latest marketing hack.   It’s about…

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How I captured 11,347 leads

By Mike Killen | Oct 31, 2024
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You almost certainly want more leads, most of us do. Even if you have a big list of subscribers or clients, a lead magnet can help reignite a conversation and lead to a sale. In fact, one of my favourite ways to use lead magnets is to offer them again to my list to see…

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Why 80% of Your Revenue Comes From 20% of Your Clients

By Mike Killen | Oct 30, 2024
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In the 1800s, an Italian economist discovered that 80% of the wealth was held by 20% of the population.   Today, that same principle can transform your agency.   List out all your clients and the services you’ve provided—then look at which ones actually drive your revenue.   Chances are, a small fraction of your clients and services…

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The Secret to $50,000 Months (Most Ignore This)  

By Mike Killen | Oct 29, 2024
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Most people think they need to master every aspect of their business before they can truly succeed.   It’s like knowing every part of a car but forgetting to put petrol in—without it, you’re going nowhere.   There’s a key principle that makes all the difference for marketing agencies, yet it’s often dismissed at first glance.   This…

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Hey there, I'm Mike (:

Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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