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The 5 landing page flow that increases sales and conversions
You can use this 5 landing page flow as a template to create any marketing automation funnel – and you can build it with ANY WordPress website. If you could turn any WordPress website into a marketing automation funnel, would that be a useful skill? Think of how you could generate leads and sales for…
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3 questions you ABSOLUTELY must ask every potential customer
These 3 questions are taken from my ‘website worksheet’, which is a worksheet that leads have to fill in before I’m willing to talk to them. It acts as a qualifier, filtering out people that are just quote finding or tyre-kickers. It also provides me with the basic information I need to see if I…
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What I’ve learnt from spending £30 000 on a customer’s paid traffic
In 2015 we ran a campaign for a customer using Google and LinkedIn to generate leads and sales for their £1500 a year subscription product. These are the results. You can download the PDF, here. Don’t feel you have to spend £30K to get results, we ended up generating close to £175 000 in revenue…
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If I had to start my WordPress business again – what would I do?
If you run a WordPress based business for a while, eventually you look back with hindsight and wonder what you would have done different. What’s interesting is the things you think you should have done better, smarter etc. when you started ARE things you should be doing now. Anyway, this list right here is EXACTLY…
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The 6 design principles that guide every website I design
According to Roman Mars, the rules of great flag design are the rules for good design in general. Websites are different, sure. But the principles are the same. To that end, I’ve designed and built a LOT of sites that act as marketing funnels and sales platforms. Every single site I’ve built follows these rules.…
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6 mistakes you’re making with MailChimp that you don’t know you’re making
MailChimp is super popular and you’re probably using it for your business or for your customers. However, no matter how simple and smart MailChimp can be, we all make some pretty fundamental mistakes. 1. Not changing the default you’re subscribed email copy I see this one time and time again. If you’re using a double…
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Buying [blank] is the biggest threat your business will face
Buying courses, plugins, themes and stuff that you THINK will magically turn into more money. Every day your business is subject to time wasting, ineffective tools and having to do manual tasks yourself. For example, learning how to build a landing page can take days, even weeks. Building that landing page and connecting it to…
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How to monetize a subscriber list
This came through from the WP Elevation Facebook group. It’s a pretty common question, asking how to generate revenue and sales from a current list of subscribers. Below is not only the question but also how I would actively solve this problem. There’s an entire plan for how I would monetize a subscriber list. “I have 10K+…
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Our 15 most typical goals set by our customers for a WordPress website – and what to do about them
When you’re in the discovery and consultation part of the customer relationship, you’ll be told their goals and think of a few yourself. Below are the most common goals that I’ve come across with my customers and how I’ve dealt with them. From broad ‘make it more modern’ design based objectives to ‘I need you…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
Read MoreHow I landed my first clients with a 10,000-word case study
I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember. It worked so well that I ended up using the same strategy twice at Sell Your Service. After choosing our niche—insurance companies that wanted to generate more leads—we focused…
Read MoreHow I Made $10K in a Day
When we had to come up with a significant amount of cash quickly, I didn’t turn to productivity hacks—I turned to efficiency. I created a sales process so powerful that it allowed us to generate $10,000 in a single day from a product that barely existed. How did I do it? I built a simple…
Read MoreWhy you should sell your product before it’s even built
If you’ve heard of platforms like Kickstarter or Indiegogo, you know the concept: people invest in a product before it’s live. Every successful product I’ve launched has followed this same principle—I sell them before I build them. To many, this seems counterintuitive, even impossible to grasp. But if you’re thinking of starting an agency or…
Read MoreWhy video is the only trend that matters right now
AI is making waves, especially when it comes to content creation and video production. But without a doubt, the biggest industry trend remains video. Video is set to become the lynchpin for most businesses going forward, and while it can feel intimidating to dive into, it’s absolutely essential. People often say that AI will make…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen