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Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024

Posted in Being helpful, Business Development, Client Management, Entrepreneurs, Marketing strategy, Niche marketing

When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…

How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024

Posted in Building funnels, Business Strategy, Entrepreneurs, Mindset, Motivation, Team Management, Time Management

Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

Stop wasting time on cold leads—turn them into loyal clients

By Mike Killen | Sep 25, 2024

Posted in Being helpful, Business Development, Client Acquisition, Content Creation, Digital Marketing, Entrepreneurs, Finding your Audience, Funnel, Lead generation, MArketing, Marketing automation, Sales, YouTube

Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…

The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024

Posted in Building funnels, Case Studies, Conversion optimisation, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, MArketing, Marketing funnel, Sales, Success Stories

Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024

Posted in Being helpful, Building funnels, Business Development, Core Offer, Digital Marketing, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel tactics, MArketing, Offer, Sales

Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024

Posted in Affiliate Marketing, Automation, Business Strategy, Digital Marketing, Funnel, Funnel builders, Marketing Tools, Productivity, Tools

Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024

Posted in Client Management, Client Qualification, Funnel, Lead generation, lead qualification, Qualification, Sales strategy

The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024

Posted in Being helpful, Building funnels, Content marketing, Conversion optimisation, Lead generation, Lead Magnet, Marketing strategy, Niche marketing

Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024

Posted in Building funnels, Client Qualification, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, Marketing strategy, Qualification

I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024

Posted in Business Strategy, Digital Marketing, Entrepreneurs, Marketing funnel

The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

How video moves people through the buying process

By Mike Killen | Nov 17, 2014

Posted in Gameplan, Lead generation, Marketing plan

If you’ve got customers in your buying process, this is a guide on how to get them to move through faster AND deliver more revenue.

Why do people buy?

By Mike Killen | Nov 14, 2014

Posted in Convert leads into sales, Gameplan, Lead generation, Make life easier, Marketing plan

How can we move someone, who doesn’t know that we exist, to a happy repeat customer? I want to show you a model of the PSYCHOLOGICAL NEEDS that any customer has, before they want to buy from you. It’ll show you how and why people move from newly introduced, to repeat buyer.

Podcast episode 10. Phil Yarnell from Smay Design

By Mike Killen | Nov 13, 2014

Posted in Digital creative professional, Gameplan, Marketing plan, Podcast

Today we’re speaking to Phil Yarnell from Smaydesign.com

Podcast episode 9. Dan Shure from Evolving SEO

By Mike Killen | Nov 5, 2014

Posted in Digital creative professional, Gameplan, Marketing plan, Podcast

Today we’re speaking to Dan Shure of EvolvingSEO and MOZ. Podcast Highlights. Dan talks a lot of sense about both SEO for YOUR website, and how to SEO and sell it as a service to your customers. The biggest takeaway for me, was how you can have a conversation about SEO with a customer, only…

Podcast episode 8. Pete Heslop from Tap

By Mike Killen | Oct 29, 2014

Posted in Podcast

Today we’re speaking to Pete Heslop from Tap WordPress Hosting.

The 4 Biggest WordPress Hosting Problems of 2014 Solved in 30 Seconds.

By Mike Killen | Oct 24, 2014

Posted in Digital creative professional, Make life easier

By Joe from thisistap.com Joe is from Tap WordPress Hosting. Recently we also spoke to Pete from Tap on the Podcast. They offer free basic hosting, and and they’re giving away PREMIUM hosting, click here. Firstly, let’s be clear about one thing. I’m not talking about the obvious hosting considerations here: reliability, security, scalability, support,…

Podcast episode 7. Kimb jones from MakeDo

By Mike Killen | Oct 22, 2014

Posted in Podcast

Today we’re speaking to Kimb Jones from MakeDo. Kimb runs events based around WordPress, programming and website design/development. He also runs a website design company, MakeDo. Podcast Highlights. Kimb goes over some of the fundamentals about running events and creating a community. Both for business and for WordPress. If you EVER want to run an…

The lady that wanted a 99 900% return on her investment

By Mike Killen | Oct 16, 2014

Posted in Difficult customers, Make life easier, Marketing plan

By Michael Killen from Sell your service Who is this post for? If you’ve ever had a customer who has a lousy budget, or there’s some smart ass who asks you to break down exactly what they need to spend, you need to read this post. Objective I had an enquiry from a lady who…