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My Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
Read MoreHow I landed my first clients with a 10,000-word case study
I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember. It worked so well that I ended up using the same strategy twice at Sell Your Service. After choosing our niche—insurance companies that wanted to generate more leads—we focused…
Read MoreHow I Made $10K in a Day
When we had to come up with a significant amount of cash quickly, I didn’t turn to productivity hacks—I turned to efficiency. I created a sales process so powerful that it allowed us to generate $10,000 in a single day from a product that barely existed. How did I do it? I built a simple…
Read MoreBusiness hit $10,000 /month in 21 days
Dan is a very normal agency owner and I want to talk about how we helped him hit $10,000/month in recurring monthly revenue within just 21 days. You see, Dan ran a traditional agency where they found clients, offered them a solution and did the project work. But he was finding over and over that…
Read MoreWant more customers? Then focus on THIS
You’re stressed because you want customers – getting more customers won’t help. Maybe you think that if you had more customers, that your life would be easier? I’m telling you that it 100% will not. If anything, more customers is the LAST thing you need. When I was very very ill in 2021, I had…
Read MoreLeading from weakness and failure
Being a great leader and showing leadership has less to do with charging from the front or being a strategic genius in the background. And more to do with being the most open, the most vulnerable, and most relatable person on your team. Back in the “Dark Ages” there was a King in Northern England. …
Read MoreWrite a KILLER case study
When Chris first started working with us, he was DROWNING in work. His problem was not getting more leads or clients. If anything, he had way too MANY clients. The problem was that he was servicing them all and managing a team at the same time. He was a victim of his own success. Or–…
Read MoreI only work 3 hours a day
At my wedding, my best man read a poem which had a very specific joke in it. And that joke became a common theme throughout the wedding. And that same joke is texted to me about once a week from some guys at my office. And my gym. And from my brother. Because earlier this…
Read MoreDealing with overwhelm
There are times when I sit at my desk and I feel absolutely, totally, overwhelmed. I feel like I have 100 things to do on my list, and I also feel that even if I got those checked off, I’d still be behind. My personal feelings of overwhelm can be broken down into 3 core…
Read MoreAre you creating or consuming?
I’ve noticed that I’m 100x more understanding of someone’s mistakes when I have also made that same mistake. Funny that, isn’t it? We’re all so judgemental of the small business owner who misses an email. Or the parent who gives their kid formula milk. Something I’ve noticed is that I became far less judgemental of…
Read MoreI was wrong about Clickfunnels
Previously when I’ve spoken about Clickfunnels, and my aversion to using them, it was based around 2 core ideas. Now the sheer AUDACITY of saying I don’t like all my eggs in one basket, when I now heavily promote HighLevel, might seem like politician level hypocrisy. And yes, to some extent, it is. But there’s…
Read MoreDon’t be unique or creative
There are three main ways that I measure the success of my work. Number 3 is kind of a vanity metric, because of course views don’t always turn into revenue. But in my case, they can do because I make money from YouTube ads and I know that views on my YouTube content often convert…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen