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My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024
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Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

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The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024
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I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

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 Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024
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The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

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How I turn scope creep into profit

By Mike Killen | Sep 13, 2024
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We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…

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Afraid of selling? Read this!

By Mike Killen | Sep 12, 2024
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If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…

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How I closed my dream client without a proposal

By Mike Killen | Sep 11, 2024
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In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…

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The marketing strategy I wish I’d learned sooner

By Mike Killen | Sep 10, 2024
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Without a doubt, the most effective strategy I’ve learned is this: change the messaging, not the offer. Here’s what I mean. When you’re trying to attract new leads and customers, start with something tangible and specific. For example, if I were an agency targeting dental practices, I’d offer something like, “We help you land five…

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How my worst video idea became a surprise hit

By Mike Killen | Sep 9, 2024
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As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…

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How I landed my first clients with a 10,000-word case study

By Mike Killen | Sep 6, 2024
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I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember. It worked so well that I ended up using the same strategy twice at Sell Your Service. After choosing our niche—insurance companies that wanted to generate more leads—we focused…

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How I Made $10K in a Day

By Mike Killen | Sep 5, 2024
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When we had to come up with a significant amount of cash quickly, I didn’t turn to productivity hacks—I turned to efficiency. I created a sales process so powerful that it allowed us to generate $10,000 in a single day from a product that barely existed. How did I do it? I built a simple…

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What a website developer marketing plan should look like

Response funnel

By Mike Killen | Nov 21, 2014
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How does your website ACTIVELY move a customer, through the buying process?  We need to create a response to EACH stage of the customers buying journey.

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Podcast episode 11. Dee Harrison from Philobiz

By Mike Killen | Nov 19, 2014
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Today we’re speaking to Dee Harrison from Philobiz

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Lightbulb moments

By Mike Killen | Nov 18, 2014
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By Michael Killen of Sell Your Service Who is this post for? If you’ve got a blog, you have an opportunity to capture leads from it.  By solving a very specific problem, you can capture email addresses to follow up later.  We call these lightbulb moments, we’re going to show you how you can create them,…

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How video moves people through the buying process

By Mike Killen | Nov 17, 2014
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If you’ve got customers in your buying process, this is a guide on how to get them to move through faster AND deliver more revenue.

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Why do people buy?

By Mike Killen | Nov 14, 2014
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How can we move someone, who doesn’t know that we exist, to a happy repeat customer? I want to show you a model of the PSYCHOLOGICAL NEEDS that any customer has, before they want to buy from you. It’ll show you how and why people move from newly introduced, to repeat buyer.

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Podcast episode 10. Phil Yarnell from Smay Design

By Mike Killen | Nov 13, 2014
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Today we’re speaking to Phil Yarnell from Smaydesign.com

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Podcast episode 9. Dan Shure from Evolving SEO

By Mike Killen | Nov 5, 2014
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Today we’re speaking to Dan Shure of EvolvingSEO and MOZ. Podcast Highlights. Dan talks a lot of sense about both SEO for YOUR website, and how to SEO and sell it as a service to your customers.  The biggest takeaway for me, was how you can have a conversation about SEO with a customer, only…

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Podcast episode 8. Pete Heslop from Tap

By Mike Killen | Oct 29, 2014
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Today we’re speaking to Pete Heslop from Tap WordPress Hosting.

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The 4 Biggest WordPress Hosting Problems of 2014 Solved in 30 Seconds.

By Mike Killen | Oct 24, 2014
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By Joe from thisistap.com Joe is from Tap WordPress Hosting.  Recently we also spoke to Pete from Tap on the Podcast.  They offer free basic hosting, and and they’re giving away PREMIUM hosting, click here. Firstly, let’s be clear about one thing. I’m not talking about the obvious hosting considerations here: reliability, security, scalability, support,…

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Podcast episode 7. Kimb jones from MakeDo

By Mike Killen | Oct 22, 2014
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Today we’re speaking to Kimb Jones from MakeDo.  Kimb runs events based around WordPress, programming and website design/development. He also runs a website design company, MakeDo. Podcast Highlights. Kimb goes over some of the fundamentals about running events and creating a community.  Both for business and for WordPress.  If you EVER want to run an…

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Hey there, I'm Mike (:

Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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