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My Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
Read MoreHow I landed my first clients with a 10,000-word case study
I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember. It worked so well that I ended up using the same strategy twice at Sell Your Service. After choosing our niche—insurance companies that wanted to generate more leads—we focused…
Read MoreHow I Made $10K in a Day
When we had to come up with a significant amount of cash quickly, I didn’t turn to productivity hacks—I turned to efficiency. I created a sales process so powerful that it allowed us to generate $10,000 in a single day from a product that barely existed. How did I do it? I built a simple…
Read MoreJUST three funnels = $100,000+
I see it all the time, people running around building 10, 20, or even 30 different funnels. Talk about a rabbit hole of complexity and confusion! Let’s get this straight: all you need are three types of funnels. Why? Because funnels should only serve three core metrics: leads, sales, and profit. The first funnel is…
Read MoreProductivity Is a Myth and I Can Prove It
So, a buddy of mine wants to know my “productivity secrets.” Listen up: Productivity is a damn lie. It’s not about doing more; it’s about doing LESS. My one job? Content. That’s it. Everything else—yeah, even replying to your emails—goes on my “stop list.” Updating the website? Stop list. Basically, if it ain’t content, I’m…
Read More60% done is done
Good enough is good enough. 100% complete and “done” is never ever going to happen. We had plans for a sophisticated and detailed coaching program for agencies on how to build revenue and land clients, complete with workbooks, coaching calls, office hours, AI tools, community forums, and more. And as we kept adding more and…
Read MorePeace is wealth
Let’s clear the air right now: I don’t want to be famous. No, I’m not dreaming of rolling in a Bentley, living in a mansion, or flying in private jets. Here’s my dream: A calm, simple life with absolutely zero drama. Sounds too humble? Let me paint you a picture. Imagine feeling a little stressed…
Read MoreI was ashamed to admit this
Here’s a snapshot from a not-so-proud moment of mine. I was in a terrible mood. Olivia caught me snapping over trivial stuff. It got to a point where she had to intervene. “Why so edgy?” she inquired. Like many, my reflex response was “nothing”. But Olivia wasn’t having it. She handed me a notepad, “Pour…
Read MoreStop giving me advice about cancer
You’re killing your credibility when you talk about things outside your wheelhouse. Here’s how to fix it. Bear with me on this one, because it delves into prejudice, assumptions and judgement. All of which are things we like to think that we’re above. So I was at a networking event a little while back and…
Read MoreMy TOP tools for working 2024
The first tool I use EVERY day is a little tool called ChatG– I’m joking. Although I do use ChatGPT literally every day. However the tool I use most is called Obsidian.md Obsidian.md is like what I want the internet to be. It’s essentially a notetaking app that is designed to be your second brain.…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen