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Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024

Posted in Being helpful, Business Development, Client Management, Entrepreneurs, Marketing strategy, Niche marketing

When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…

How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024

Posted in Building funnels, Business Strategy, Entrepreneurs, Mindset, Motivation, Team Management, Time Management

Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

Stop wasting time on cold leads—turn them into loyal clients

By Mike Killen | Sep 25, 2024

Posted in Being helpful, Business Development, Client Acquisition, Content Creation, Digital Marketing, Entrepreneurs, Finding your Audience, Funnel, Lead generation, MArketing, Marketing automation, Sales, YouTube

Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…

The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024

Posted in Building funnels, Case Studies, Conversion optimisation, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, MArketing, Marketing funnel, Sales, Success Stories

Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024

Posted in Being helpful, Building funnels, Business Development, Core Offer, Digital Marketing, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel tactics, MArketing, Offer, Sales

Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024

Posted in Affiliate Marketing, Automation, Business Strategy, Digital Marketing, Funnel, Funnel builders, Marketing Tools, Productivity, Tools

Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024

Posted in Client Management, Client Qualification, Funnel, Lead generation, lead qualification, Qualification, Sales strategy

The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024

Posted in Being helpful, Building funnels, Content marketing, Conversion optimisation, Lead generation, Lead Magnet, Marketing strategy, Niche marketing

Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024

Posted in Building funnels, Client Qualification, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, Marketing strategy, Qualification

I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024

Posted in Business Strategy, Digital Marketing, Entrepreneurs, Marketing funnel

The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

Create a niche out of a piece of paper

By Mike Killen | Jul 19, 2019

Posted in Funnel business, Gameplan, Niche marketing

We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…

Who benefits from working with you? Choosing a niche

By Mike Killen | Jul 11, 2019

Posted in Core Offer, Funnel business, Gameplan, Marketing funnel niche, Niche marketing

There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…

5 questions that turn any funnel project into a crazy desirable offer

By Mike Killen | Jul 4, 2019

Posted in Core Offer, Find more customers, Gameplan, Market need, Marketing funnel customers, Product creation, Sell more funnels

I want to show you how you can create incredible, desirable offers for your customers, even if you’re selling boring and complex marketing funnels and automation. Let’s start with the transformation that people are going to accomplish, in order to reach their better future. You’ll need a niche, in this example I’ll use author/speakers who…

Niche’s aren’t profitable

By Mike Killen | Jun 27, 2019

Posted in Funnel business, Gameplan, Make life easier, Marketing funnel business, Marketing funnel niche, Niche marketing

I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…

Once we send a proposal, how can we move things along in the sales process to help us close the deal?

By Mike Killen | Jun 21, 2019

Posted in Convert leads into sales, CVO Funnel, Funnel builders, Funnel Friday

You’re supposed to do one thing a day that scares you. Yesterday for example, I watched an octopus mug a biologist (true story, more on that in a bit). And today, I participated in a “TwitterChat” with the hashtag #gowiththepro. Yesterday I went to the National Marine Aquarium in Plymouth. I hadn’t been in ages…

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Don’t use facts to sell marketing funnels

By Mike Killen | Jun 13, 2019

Posted in Benefits, Convert leads into sales, Copy, Find more customers, Gameplan, Marketing funnel customers, Sales, Sell more funnels

Facts never helped anyone sell anything. They are overvalued by sales people and when we try to sell funnels. If you’re struggling to sell marketing funnels, maybe your customers are also struggling to sell their products, keep reading this post.

Your brand isn’t that big a deal

By Mike Killen | Jun 6, 2019

Posted in Core Offer, Customer funnels, CVO Funnel, Funnel tactics, Marketing funnel business

I’ve got news for you mate, no one is talking about your brand. I don’t care how big you are.

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How to justify yourself as an expert

By Mike Killen | May 30, 2019

Posted in Being helpful, Content marketing, Funnel business, Gameplan, Marketing funnel business, Marketing funnel customers, Marketing funnel niche, Niche marketing

Imagine you’re on stage speaking, or you’re at a networking event surrounded by loads of prospects. Or maybe you’re with a customer and you start talking them through a process that you’re supposed to be an expert in. And someone stops you, stands up points at you and says, “you don’t really know what you’re…

FAQ: Recurring income with funnels

By Mike Killen | May 23, 2019

Posted in Business diary, Marketing funnel, Marketing funnel business, Marketing funnel customers, Niche marketing, Product creation, Recurring revenue

This is an edited and anonymous email from A. who reached out to me asking for advice on recurring revenue. It’s a very common question that I’m asked a lot, so I figured I’d publish the question and answer. Mike, I understand that in this day and age, online offers a much better chance for…

You must niche down

By Mike Killen | May 16, 2019

Posted in Category design, Core Offer, Funnel builders, Funnel business, Lead generation, Market need, Marketing funnel business, Marketing funnel niche

This is an edited transcript form a previous YouTube video and podcast. If you owned a 1960s red classic Ferrari and it was in a pretty bad state and you knew that you wanted to restore it to show room condition. Would you rather take it to a) a regular auto body repair shop that…