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Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024
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When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want?   It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug.   How can they plan anything if you don’t…

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How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024
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Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

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Stop wasting time on cold leads—turn them into loyal clients 

By Mike Killen | Sep 25, 2024
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Lately, I’ve been working hard on this exact issue with our YouTube channel.   We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way.   The key to success here is twofold.   First, stop focusing on the technical side of things.   Your audience doesn’t care about funnels, automation,…

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The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024
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Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

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The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024
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Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

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5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024
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Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

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3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024
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The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

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My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024
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Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

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The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024
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I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

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 Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024
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The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

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Sneak peek at our process – free email marketing copy

By Mike Killen | May 10, 2016
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3 questions you ABSOLUTELY must ask every potential customer

By Mike Killen | May 5, 2016
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These 3 questions are taken from my ‘website worksheet’, which is a worksheet that leads have to fill in before I’m willing to talk to them. It acts as a qualifier, filtering out people that are just quote finding or tyre-kickers.  It also provides me with the basic information I need to see if I…

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What I learnt from spending £30000 on PPC

What I’ve learnt from spending £30 000 on a customer’s paid traffic

By Mike Killen | Apr 28, 2016
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In 2015 we ran a campaign for a customer using Google and LinkedIn to generate leads and sales for their £1500 a year subscription product.  These are the results.  You can download the PDF, here. Don’t feel you have to spend £30K to get results, we ended up generating close to £175 000 in revenue…

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Start a wordpress business

If I had to start my WordPress business again – what would I do?

By Mike Killen | Apr 21, 2016
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If you run a WordPress based business for a while, eventually you look back with hindsight and wonder what you would have done different.  What’s interesting is the things you think you should have done better, smarter etc. when you started ARE things you should be doing now. Anyway, this list right here is EXACTLY…

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The 6 design principles that guide every website I design

By Mike Killen | Apr 14, 2016
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According to Roman Mars, the rules of great flag design are the rules for good design in general. Websites are different, sure.  But the principles are the same.  To that end, I’ve designed and built a LOT of sites that act as marketing funnels and sales platforms.  Every single site I’ve built follows these rules.…

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WordPress email marketing, email funnel, mailchimp mistakes

6 mistakes you’re making with MailChimp that you don’t know you’re making

By Mike Killen | Apr 7, 2016
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MailChimp is super popular and you’re probably using it for your business or for your customers.  However, no matter how simple and smart MailChimp can be, we all make some pretty fundamental mistakes. 1. Not changing the default you’re subscribed email copy I see this one time and time again.  If you’re using a double…

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Buying [blank] is the biggest threat your business will face

By Mike Killen | Mar 31, 2016
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Buying courses, plugins, themes and stuff that you THINK will magically turn into more money. Every day your business is subject to time wasting, ineffective tools and having to do manual tasks yourself.  For example, learning how to build a landing page can take days, even weeks. Building that landing page and connecting it to…

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monetize, email list, email marketing,

How to monetize a subscriber list

By Mike Killen | Mar 24, 2016
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This came through from the WP Elevation Facebook group.  It’s a pretty common question, asking how to generate revenue and sales from a current list of subscribers. Below is not only the question but also how I would actively solve this problem.  There’s an entire plan for how I would monetize a subscriber list. “I have 10K+…

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Our 15 most typical goals set by our customers for a WordPress website – and what to do about them

By Mike Killen | Mar 17, 2016
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When you’re in the discovery and consultation part of the customer relationship, you’ll be told their goals and think of a few yourself.  Below are the most common goals that I’ve come across with my customers and how I’ve dealt with them.  From broad ‘make it more modern’ design based objectives to ‘I need you…

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But what type of emails should my WordPress business send? Part 3

By Mike Killen | Mar 10, 2016
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***Side note: This blog post started off as a regular old post, but eventually turned into a behemoth of a guide so I’ve split it into 3 parts.  This is the 3rd part and you can read part 1 here and part 2 here.*** You can read part 2 here, where we go over the…

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Hey there, I'm Mike (:

Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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