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Struggling to find clients? Here’s why your niche is the key
When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…
Read MoreHow I Balance Building Funnels and Living Life
Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…
Read MoreStop wasting time on cold leads—turn them into loyal clients
Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…
Read More5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read More3 questions you ABSOLUTELY must ask every potential customer
These 3 questions are taken from my ‘website worksheet’, which is a worksheet that leads have to fill in before I’m willing to talk to them. It acts as a qualifier, filtering out people that are just quote finding or tyre-kickers. It also provides me with the basic information I need to see if I…
Read MoreIf I had to start my WordPress business again – what would I do?
If you run a WordPress based business for a while, eventually you look back with hindsight and wonder what you would have done different. What’s interesting is the things you think you should have done better, smarter etc. when you started ARE things you should be doing now. Anyway, this list right here is EXACTLY…
Read MoreThe 6 design principles that guide every website I design
According to Roman Mars, the rules of great flag design are the rules for good design in general. Websites are different, sure. But the principles are the same. To that end, I’ve designed and built a LOT of sites that act as marketing funnels and sales platforms. Every single site I’ve built follows these rules.…
Read More6 mistakes you’re making with MailChimp that you don’t know you’re making
MailChimp is super popular and you’re probably using it for your business or for your customers. However, no matter how simple and smart MailChimp can be, we all make some pretty fundamental mistakes. 1. Not changing the default you’re subscribed email copy I see this one time and time again. If you’re using a double…
Read MoreBuying [blank] is the biggest threat your business will face
Buying courses, plugins, themes and stuff that you THINK will magically turn into more money. Every day your business is subject to time wasting, ineffective tools and having to do manual tasks yourself. For example, learning how to build a landing page can take days, even weeks. Building that landing page and connecting it to…
Read MoreOur 15 most typical goals set by our customers for a WordPress website – and what to do about them
When you’re in the discovery and consultation part of the customer relationship, you’ll be told their goals and think of a few yourself. Below are the most common goals that I’ve come across with my customers and how I’ve dealt with them. From broad ‘make it more modern’ design based objectives to ‘I need you…
Read MoreBut what type of emails should my WordPress business send? Part 3
***Side note: This blog post started off as a regular old post, but eventually turned into a behemoth of a guide so I’ve split it into 3 parts. This is the 3rd part and you can read part 1 here and part 2 here.*** You can read part 2 here, where we go over the…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen