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Struggling to find clients? Here’s why your niche is the key
When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…
Read MoreHow I Balance Building Funnels and Living Life
Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…
Read MoreStop wasting time on cold leads—turn them into loyal clients
Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…
Read More5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreInside look at the process you use to deliver results
My wife is a running coach, and her specialty is half-marathon runners who are injured, who want to come back stronger than before, and (ideally) beat a sub 2 hour half marathon time. A marathon is 26.2 miles. A half marathon is…anything over 13.1 miles. A sub 2 hour half-marathon pace is 9:09 per mile…
Read MoreHow I work with clients
I have 3 core mantras for working with clients. I first want to start off by saying I love (yes love) 99% of my customers, students, and clients. I plainly refuse to work with anyone that I wouldn’t want to talk to outside of work. The 3 rules above seem very “old Kung-Fu master who…
Read MoreWhat my family doesn’t understand about my business
How can you live not knowing how much you’re going to earn? How can you live knowing how much you’re going to earn? The idea that someone else can cap how much I’ll earn, based on what they think is valuable, is crazy to me. I’d rather eat shit for 10 years working for myself,…
Read MorePricing models and the pros and cons of each
There are 5 core pricing models that you can use with your business. The problem is not that agencies and marketers don’t understand different pricing models. It’s that they overload ONE pricing model with all their offers. Take a look at this pricing matrix below: Core offer is around $5000. That’s what MOST marketing agencies…
Read MoreMy favourite thing my business has provided me is…
Without question, the #1 thing I love about running a business is the freedom to do what I want, how I want. Some months there was no money in the bank. There are days so stressful I get close to quitting the whole thing. There’s uncertainty and risk and I’ve made some HUGE mistakes. But…
Read MoreWhere it all started for me
Basically, I was fired I used to work in corporate marketing, but the truth is, I didn’t really connect with it. The money was good, the perks were pretty cool. I got to travel a lot. But on some level, I knew I wasn’t happy. I just figured “this is how it’s supposed to be…
Read More4 TYPES OF DEEP WORK – CAL NEWPORT
Deep work Vs. Shallow Work Deep work is the secret to success in the 21st century. While shallow work might pay the bills, deep work is where true innovation and growth happen. It’s kind of the equivalent between bailing water out of a bucket if it’s got holes in it or repairing the holes. One…
Read MoreHow much do I get paid to speak at events?
The short answer is quite a lot. Chris Lemar messaged me in the early part of 2022 saying, “Hey, we’re running this event, Cabo Press. We’d love it if you came out. It’s in Mexico.” And “ At first, I was actually a little bit hesitant. I was like, “Maybe.” He said, “No, no,…
Read MoreTHIS 2023 email marketing strategy made me over $143,622
I’m going to share with you the 2023 email marketing campaign that is responsible for hundreds of thousands of dollars of sales in my business, and this year alone is responsible for over a quarter of a million dollars in sales for one coaching product. This strategy is designed for you to be able to…
Read More11 Terms in Entrepreneurship that You Need to Know
One of the most common questions that I’m asked is, as an agency owner or a freelancer, what should I be focusing? In my opinion, it’s difficult to know what you should focus on unless you know what you’re looking for. That’s why I want to go through the 11 key entrepreneurial terms and what…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen