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5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
Read More6 mistakes you’re making with MailChimp that you don’t know you’re making
MailChimp is super popular and you’re probably using it for your business or for your customers. However, no matter how simple and smart MailChimp can be, we all make some pretty fundamental mistakes. 1. Not changing the default you’re subscribed email copy I see this one time and time again. If you’re using a double…
Read MoreBuying [blank] is the biggest threat your business will face
Buying courses, plugins, themes and stuff that you THINK will magically turn into more money. Every day your business is subject to time wasting, ineffective tools and having to do manual tasks yourself. For example, learning how to build a landing page can take days, even weeks. Building that landing page and connecting it to…
Read MoreOur 15 most typical goals set by our customers for a WordPress website – and what to do about them
When you’re in the discovery and consultation part of the customer relationship, you’ll be told their goals and think of a few yourself. Below are the most common goals that I’ve come across with my customers and how I’ve dealt with them. From broad ‘make it more modern’ design based objectives to ‘I need you…
Read MoreBut what type of emails should my WordPress business send? Part 3
***Side note: This blog post started off as a regular old post, but eventually turned into a behemoth of a guide so I’ve split it into 3 parts. This is the 3rd part and you can read part 1 here and part 2 here.*** You can read part 2 here, where we go over the…
Read More7 ways to make it look like you know what you’re doing, on your website
Here are the 7 smartest things you can do on you WordPress business website, to make it look like you’ve got your shit together. NOTE* THIS IS A JOKE ARTICLE PEOPLE. PLEASE STOP EMAILING ME SAYING THAT YOU DO THESE THINGS ALREADY OR THAT THIS IS THE WORST ADVICE YOU’VE EVER HEARD. I’m guilty of…
Read MoreThis timeline infographic shows why you should NEVER do a free/cheap WordPress site
We’ve all done it and we’ve all thought about doing it again. How do you balance that need to bring in cash, v.s. that desire to charge more? Or if you’re doing a WordPress website for free (maybe for the exposure), how much is it REALLY going to cost you? If a lead or customer…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen