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5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
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This business makes money from EVERY lead
I want to share the hidden lead generation hack that our agency uses to generate thousands of leads a month, with no advertising and no social media. And what’s really insane, is that every single one of these leads PAYS to join our email list. A business without leads is like a restaurant without food.…
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I made $20,000 as fast as I could
I want to take you through an email campaign that I ran during Christmas time, which yielded us $10,000 more in sales than we were aiming for. I’ll show you the email campaign overview and structure we chose. I’ll take you through the offer and examples of the emails. PLUS I’ll show you what happened…
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Agency Success: How to Win the Ad Lottery and Secure Your First Big Client
Searching for customers, using advertising, can feel a bit like playing the lottery. You buy a stack of scratchcards, eagerly scratching off the foil panels, hoping to hit the big time AND…nothing. Or worse still, you do land a client, but a dud! Imagine spending all that money and time on an ad, only for…
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How I make $2000 a week (while on vacation)
In late 2022 some friends took us to Yellowstone National Park. And while the scenery is stunning and the wildlife is abundant, the mobile signal is…awful. So even if I wanted to make sales and jump on calls, I can’t. But, if we check out Stripe – we did over $6000 in revenue during that…
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How to write an engaging blog post!
The story you are about to read is 100% and happened to me in 2016. Trigger warning – I’m questioned by police on rape charges. ============================================== If you want to write AMAZING blog posts I PROMISE I’ll explain the subject line. The one problem with AI, which by the way I’m a huge fan of,…
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Inside look at the process you use to deliver results
My wife is a running coach, and her specialty is half-marathon runners who are injured, who want to come back stronger than before, and (ideally) beat a sub 2 hour half marathon time. A marathon is 26.2 miles. A half marathon is…anything over 13.1 miles. A sub 2 hour half-marathon pace is 9:09 per mile…
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How I work with clients
I have 3 core mantras for working with clients. I first want to start off by saying I love (yes love) 99% of my customers, students, and clients. I plainly refuse to work with anyone that I wouldn’t want to talk to outside of work. The 3 rules above seem very “old Kung-Fu master who…
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What my family doesn’t understand about my business
How can you live not knowing how much you’re going to earn? How can you live knowing how much you’re going to earn? The idea that someone else can cap how much I’ll earn, based on what they think is valuable, is crazy to me. I’d rather eat shit for 10 years working for myself,…
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Pricing models and the pros and cons of each
There are 5 core pricing models that you can use with your business. The problem is not that agencies and marketers don’t understand different pricing models. It’s that they overload ONE pricing model with all their offers. Take a look at this pricing matrix below: Core offer is around $5000. That’s what MOST marketing agencies…
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My favourite thing my business has provided me is…
Without question, the #1 thing I love about running a business is the freedom to do what I want, how I want. Some months there was no money in the bank. There are days so stressful I get close to quitting the whole thing. There’s uncertainty and risk and I’ve made some HUGE mistakes. But…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen