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How I landed my first clients with a 10,000-word case study
I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember. It worked so well that I ended up using the same strategy twice at Sell Your Service. After choosing our niche—insurance companies that wanted to generate more leads—we focused…
Read MoreHow I Made $10K in a Day
When we had to come up with a significant amount of cash quickly, I didn’t turn to productivity hacks—I turned to efficiency. I created a sales process so powerful that it allowed us to generate $10,000 in a single day from a product that barely existed. How did I do it? I built a simple…
Read MoreWhy you should sell your product before it’s even built
If you’ve heard of platforms like Kickstarter or Indiegogo, you know the concept: people invest in a product before it’s live. Every successful product I’ve launched has followed this same principle—I sell them before I build them. To many, this seems counterintuitive, even impossible to grasp. But if you’re thinking of starting an agency or…
Read MoreWhy video is the only trend that matters right now
AI is making waves, especially when it comes to content creation and video production. But without a doubt, the biggest industry trend remains video. Video is set to become the lynchpin for most businesses going forward, and while it can feel intimidating to dive into, it’s absolutely essential. People often say that AI will make…
Read MoreWhy I walked away from my successful coaching business
In 2022, I started realising that I was unhappy with how my business was running. It wasn’t because of the people or my team. For whatever reason, running a coaching company just wasn’t fulfilling anymore. I’d been at it for months, but the hardest part wasn’t the work—it was accepting a truth I didn’t want…
Read MoreHow I guarantee results
When a new client pays the deposit, I follow a method I call the “15 Rule.” It’s simple but incredibly effective. First, I get them on a call within the first 15 minutes. Next, I schedule another call within the first 15 hours. And then, another call within the first 15 days. In fact, I…
Read MoreHow I stop clients from overstepping boundaries
When it comes to scope creep, one of two things happens. The client sends you an email, maybe on a Saturday or Sunday, asking, “Hey, can you check this out?” or “Can we add this webpage?” It’s tempting to think, “I’ll just do it this one time to help them out.” But that’s how scope…
Read MoreWhy this tool transformed my entire business
There’s a reason I keep promoting HighLevel as a game changer for agencies. And no, it’s not just because I earn affiliate commissions. In fact, I was promoting HighLevel long before I ever became an affiliate. So, why is HighLevel such a revolutionary tool for my business? It comes down to two main reasons. First,…
Read MoreI walked away from six figures and here’s why
Last year, I made a decision that might seem reckless to some, but it was one of the most important moves of my life. I chose to pivot our business completely away from coaching, even though we were pulling in multiple six figures a year. You see, despite the financial success, I wasn’t happy, and…
Read MoreStressed out? Try this simple Monday routine
The last few weeks in our business have been nothing short of chaotic. We’ve faced turmoil, endless changes, and a lot of ups and downs. I’ve been away, other team members have been away, and it feels like we’ve been fighting fires every day. So how do you stay productive when everything around you is…
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Monthly planning for your WordPress business in under 19 minutes
One of the most common questions I’m asked is “how do I plan my month by month activities?” We start each new quarter (every 3 months of the year), with a 12-week plan. We get our high-level goals, activities and what we want down on that 12-week plan. We also have our tactics brainstormed for…
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How you can plan your week to be 10x more effective and productive
Ever feel like you’re just busy, but not really accomplishing anything? Maybe you find yourself saying “I need 8 more hours a day” just so you can get done, what you need done. We’re going to make your week up to 10x more effective and productive, with some very very simple steps. A lot of…
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How we design our product and service pages – Building a WordPress business diary
Selling a complicated service or product via a page on a website can be a daunting task. I’ve shown you how we write the product page copy, I’ll include a link to …
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How any WordPress businesses can create more products to sell… Even if you’ve only ever sold websites!
The key to building scalable products, as a single person or micro business, is using what you’ve got already. Everything you do is already designed to be built and delivered by one person. Usually to another small or micro business as a customer. Even if you consult large companies, you’re probably only dealing with smaller…
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Why your WordPress business doesn’t motivate you (sometimes)
Have you ever wondered why you lack motivation sometimes? Have you ever felt that your WordPress business just doesn’t gain traction, or excite you like it used to? It’s not your fault, by the way. Our society values novelty and new things above commitment and drive. We’ve lost our inherent ability to derive purpose and…
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Coaching call #1 – The Shake Up
This is the first lesson in our new Sell Your Service Coaching Program. No optins, just the coaching call below. The next 4 coaching calls will be publicly available to join, totally free of charge. Every Thursday at 2pm UK time. The calls WILL be recorded, but only available to Gameplan members and Coaching members.…
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Should you give the price of your marketing funnel in your pitch or save it for the proposal?
“One final question if I may – do you actually give the price in the presentation… as on a slide on the screen or do you save the price for the proposal?” This question was asked by a friend of mine recently, we were talking about selling marketing funnels and how it often required a…
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How Any WordPress Businesses Can Create An Entire Killer Content Marketing Funnel In As Little As 1 Hour (and of course, teach to your customers)
Imagine being able to create 100 content ideas FAST and the easiest method of writing each post which you could copy and repeat. I truly hate the word “content”. It’s dry, it doesn’t have context. It’s overused and most importantly, it’s like creating a product. You can build as many widgets as you like, but…
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Places I’ve made money with marketing automation
I’ve been meaning to make this list for a while. It’s occurred to me that the splinter products, courses and downloads that Sell Your Service offers, has let me make sales without being in front of a customer. Millions of dollars? No. But certainly enough to add to my bottom line. Sales and marketing automation…
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17 most useful tools, books, apps and techniques I learnt in 2016 to increase my WordPress agency’s profit
2016 was a year of reading, learning and restructuring how I approached my businesses. We’re always looking for more profit, more sales, more customers, more leads… Most of the time we’ll either swing between “keep doing what I’m doing (and getting the same results)” and “this new theme and marketing activity fad is the most…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen