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My Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
Read MoreHow I landed my first clients with a 10,000-word case study
I’ve had people ask about the impact of a $10,000 case study, and there’s a particular turning point in my agency that I can clearly remember. It worked so well that I ended up using the same strategy twice at Sell Your Service. After choosing our niche—insurance companies that wanted to generate more leads—we focused…
Read MoreHow I Made $10K in a Day
When we had to come up with a significant amount of cash quickly, I didn’t turn to productivity hacks—I turned to efficiency. I created a sales process so powerful that it allowed us to generate $10,000 in a single day from a product that barely existed. How did I do it? I built a simple…
Read MorePlease AVOID becoming an expert
What if I told you that being an expert in your field is killing your sales, and could be causing you more stress than you need to deal with? If there’s one piece of advice which seems almost so obvious, it barely needs to be said, it’s that: “You need to become an expert in…
Read MoreAbsolutely do not spend money on ads
In my experience, most people spend a ton of money on ads with a beautiful and sophisticated sales funnel, only for it to lose money when it’s live. Here’s why this method doesn’t work. Imagine going camping with your mate and you both decide to build a campfire so you can put the kettle on,…
Read MoreHow to do no work but still make money
At the start of the year my wife and I sit down and do some “numbers” together. We work out our bills, goals, expenses, income. That kind of stuff. It’s boring as hell. BUT – it shows us a very VERY important number. “The number we’re happy with.” We list out all the stuff that…
Read MoreWhy I don’t work with celebrities
A few years back I thought I had landed the client of a lifetime when a well known author, speaker, and “influencer” asked me to help them with driving more members to the community. At first, I was blown away by the offer. I suppose it was a mixture of being starstruck, admiring and looking…
Read MoreMonthly routine makes $10,000 passive income
Around the 15th of the month, I get a reminder to create next month’s monthly plan. For example, it’s April now, so I’m creating May’s monthly plan. I divide the month into 4 weeks (roughly) and ask myself one question. “How will I know that May has been successful?” I’ll write down 3-4 core objectives…
Read MoreA day in the life of an awful millennial influencer
5:15 AM: Wake up so that I can tell everyone I wake up at 5 AM. Drink a glass of water. 5:30 AM: Exercise and workout so I can tell everyone that I exercise early in the morning I’ll also take a plunge in my ice bath so I can tell people I use an…
Read MoreWhy is everyone else better than you?
Have you ever asked yourself “Why does everyone else seem to have it figured out? Why is everyone I see happier, more successful, stress free and has more money?” The worst part is that they all seem to do it so easily. They’re younger than you, and less experienced. What REALLY grinds my gears is…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen