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Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024
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When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want?   It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug.   How can they plan anything if you don’t…

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How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024
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Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

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Stop wasting time on cold leads—turn them into loyal clients 

By Mike Killen | Sep 25, 2024
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Lately, I’ve been working hard on this exact issue with our YouTube channel.   We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way.   The key to success here is twofold.   First, stop focusing on the technical side of things.   Your audience doesn’t care about funnels, automation,…

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The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024
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Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

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The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024
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Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

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5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024
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Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

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3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024
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The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

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My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024
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Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

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The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024
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I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

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 Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024
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The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

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universefuel motivation lesson

15 ACTUALLY motivational lessons that are practical and useful

By Mike Killen | Jul 17, 2017
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To anyone who knows me or is reading this. It’s obvious that I’ve got everything figured out. Motivational posts, quotes and books are a dime a dozen. But my big problem is that they make me feel good for about 4 minutes. Then I go back to playing Civilisation 6 and feeling like I need…

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Creating content silos with OptinMonster and WordPress

By Mike Killen | Jul 14, 2017
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Content silos are fantastic way of increasing conversion rates with your blog posts. The key to increasing email subscribers is offering lead magnets. However we can further increase conversion rates with content silos. We’ve talked about content silos here before. At a high level, the idea is that if someone is reading content on card tricks,…

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hidden funnel sales closing

The most obvious place to find $50K missing in sales

By Mike Killen | Jul 13, 2017
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You ever feel like you’re missing sales for your funnels? Like there is a magical part of your business or formula that’s neglecting transactions and income? Recently, our project sales had taken a dip and we weren’t closing as many marketing funnels as we needed. A few months before and we were on fire. This last…

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Building a delivery page with Beaver Builder

By Mike Killen | Jul 11, 2017
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This is the second training video for a series on building a marketing automation funnel with Beaver Builder. Ultimately I want to show you how to build a full marketing automation funnel with Beaver Builder. Watch this third video as I explain how we build thank you pages inside WordPress, using Beaver Builder. I’ll be…

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I just can’t work out my purpose

By Mike Killen | Jul 10, 2017
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I’ve been receiving emails like this for a while now. I talk about Universe Fuel, Motivation, Direction, Purpose. But sometimes we really struggle to figure out what it is we want to do. What’s my purpose? Why aren’t I motivated? What if I don’t want to change the world? If you feel directionless, no motivation,…

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marketing funnel industry niche vertical

Do you have to know everything about your chosen vertical market?

By Mike Killen | Jul 7, 2017
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Long time colleague and good friend Amy Key’s asked me this in the Sell Your Service Private Mastermind Group (click to join) about choosing a vertical. I’ve been working with Amy, coaching her on how to choose a market that she can really sink her teeth into. Hey Michael Killen here’s a blog post to consider writing…

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How to turn any objection for a funnel sale, into a close

By Mike Killen | Jul 6, 2017
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An objection is when a customer or prospect turns to you and says “that’s too expensive” or “I’m OK with how we are”. It’s seemingly negative feedback for what you’re talking to them about. Objections are terrifying and the reason we shut down when we hear them, is because we hear the customer saying “NO”.…

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build squeeze page marketing funnel beaver builder

Building a thank you page with Beaver Builder

By Mike Killen | Jul 4, 2017
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This is the second training video for a series on building a marketing automation funnel with Beaver Builder. Ultimately I want to show you how to build a full marketing automation funnel with Beaver Builder. Watch this second video as I explain how we build thank you pages inside WordPress, using Beaver Builder. I’ll be…

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universe input vision boards goals

Why vision boards don’t work (and how to fix it) to get what you want

By Mike Killen | Jul 3, 2017
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Have you ever completed a vision board, or read The Secret and still struggled to get what you deserve or desire? We’re going to explore the very simple reason why vision boards, goals and wishlists don’t work. A vision board, goal board or wishlist is essentially a principle that says you have to visualise where…

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selling marketing funnels with webinars

Using webinars to sell your service

By Mike Killen | Jun 30, 2017
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Selling marketing services and funnel projects can be tough. How do you engage with your potential clients? How can you transform your services from “nice to have” to “I want this more than anything ever!”? I’m going to show you exactly how to use webinars to sell marketing funnels, marketing services and any of your…

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Hey there, I'm Mike (:

Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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