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The quickest way to land new clients with one simple email

By Mike Killen | Oct 4, 2024

Posted in Client Acquisition, Email campaigns, Entrepreneurs, Lead generation, Marketing strategy, Niche marketing, Sales, Social media marketing

I want to show you a simple, effective way to get clients quickly, without spamming anyone or sending cold emails. It’s called the hand-raise email, and it works at any stage of your sales funnel. Here’s how it looks: “Hey Mike! Next week, I’m putting together a beta group for five fitness coaches to help…

Why your failed funnels are a win

By Mike Killen | Oct 3, 2024

Posted in Being helpful, Digital Marketing, Funnel, Funnel builders, Funnel tactics, Marketing strategy

I’ve had more failed funnels than successful ones, and here’s the truth: that’s exactly how it should be. For every 10 funnels that fall flat, I’ll have one that delivers exponentially better results. But what’s a failure, really? For me, a failed funnel is one that doesn’t make the money I expected it to. Nine…

Building an email list? Stop making this common mistake

By Mike Killen | Oct 2, 2024

Posted in Business Development, Business Strategy, Digital Marketing, Email list, Email marketing, Find more customers, Lead generation, Lead Magnet, Marketing strategy, Social media marketing

The biggest mistake I see when people try to build an email list is creating loads of lead magnets. It just doesn’t work. In my experience, 80% of my leads come from just 20% of my lead magnets. We’ve had one lead magnet alone bring in around 5,000 leads. And while my books are now…

Why you need to sell before you build

By Mike Killen | Oct 1, 2024

Posted in Business Strategy, Entrepreneurs, MArketing, Product development, Product launch, Sales, Sales strategy

Pre-selling is the key to validating any offer before you waste time, money, and energy building it. Think about it—how many times have you been chatting with friends or family, sharing a business idea, and they say, “That’s a great idea!”? Of course they’re going to say that—they’re there to support you. But the real…

Want to land more clients? Start sharing case studies

By Mike Killen | Sep 30, 2024

Posted in Business Development, Case Studies, Client Acquisition, Consulting, Content marketing, Digital Marketing, Entrepreneurs, MArketing, Success Stories

Case studies are hands down the best way to prove you can deliver results. If you know you’ve got the experience and can help people, but other businesses are overtaking you, it’s probably because you’re not showing off your case studies enough. The good news? You don’t need tons of them. Two or three solid…

Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024

Posted in Being helpful, Business Development, Client Management, Entrepreneurs, Marketing strategy, Niche marketing

When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…

How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024

Posted in Building funnels, Business Strategy, Entrepreneurs, Mindset, Motivation, Team Management, Time Management

Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

Stop wasting time on cold leads—turn them into loyal clients

By Mike Killen | Sep 25, 2024

Posted in Being helpful, Business Development, Client Acquisition, Content Creation, Digital Marketing, Entrepreneurs, Finding your Audience, Funnel, Lead generation, MArketing, Marketing automation, Sales, YouTube

Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…

The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024

Posted in Building funnels, Case Studies, Conversion optimisation, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, MArketing, Marketing funnel, Sales, Success Stories

Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024

Posted in Being helpful, Building funnels, Business Development, Core Offer, Digital Marketing, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel tactics, MArketing, Offer, Sales

Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

This business makes money from EVERY lead

By Mike Killen | Sep 25, 2023

Posted in Convert leads into sales, HighLevel, Lead generation

I want to share the hidden lead generation hack that our agency uses to generate thousands of leads a month, with no advertising and no social media. And what’s really insane, is that every single one of these leads PAYS to join our email list. A business without leads is like a restaurant without food.…

I made $20,000 as fast as I could

By Mike Killen | May 31, 2023

Posted in Facebook adverts, Process

I want to take you through an email campaign that I ran during Christmas time, which yielded us $10,000 more in sales than we were aiming for. I’ll show you the email campaign overview and structure we chose. I’ll take you through the offer and examples of the emails. PLUS I’ll show you what happened…

Agency Success: How to Win the Ad Lottery and Secure Your First Big Client

By Mike Killen | Mar 14, 2023

Posted in Facebook adverts, Process

Searching for customers, using advertising, can feel a bit like playing the lottery. You buy a stack of scratchcards, eagerly scratching off the foil panels, hoping to hit the big time AND…nothing. Or worse still, you do land a client, but a dud! Imagine spending all that money and time on an ad, only for…

How I make $2000 a week (while on vacation)

By Mike Killen | Feb 1, 2023

Posted in Being helpful, Content, Funnel business, Process

In late 2022 some friends took us to Yellowstone National Park. And while the scenery is stunning and the wildlife is abundant, the mobile signal is…awful. So even if I wanted to make sales and jump on calls, I can’t. But, if we check out Stripe – we did over $6000 in revenue during that…

How to write an engaging blog post!

By Mike Killen | Jan 24, 2023

Posted in Being helpful, Blog, Content

The story you are about to read is 100% and happened to me in 2016. Trigger warning – I’m questioned by police on rape charges. ============================================== If you want to write AMAZING blog posts I PROMISE I’ll explain the subject line. The one problem with AI, which by the way I’m a huge fan of,…

Inside look at the process you use to deliver results

By Mike Killen | Jan 23, 2023

Posted in Being helpful, Content, Funnel business, Process

My wife is a running coach, and her specialty is half-marathon runners who are injured, who want to come back stronger than before, and (ideally) beat a sub 2 hour half marathon time. A marathon is 26.2 miles. A half marathon is…anything over 13.1 miles. A sub 2 hour half-marathon pace is 9:09 per mile…

How I work with clients

By Mike Killen | Jan 22, 2023

Posted in Being helpful, Business diary, Funnel business

I have 3 core mantras for working with clients. I first want to start off by saying I love (yes love) 99% of my customers, students, and clients. I plainly refuse to work with anyone that I wouldn’t want to talk to outside of work. The 3 rules above seem very “old Kung-Fu master who…

What my family doesn’t understand about my business

By Mike Killen | Jan 21, 2023

Posted in Being helpful, Business diary, Funnel business

How can you live not knowing how much you’re going to earn? How can you live knowing how much you’re going to earn? The idea that someone else can cap how much I’ll earn, based on what they think is valuable, is crazy to me. I’d rather eat shit for 10 years working for myself,…

Pricing models and the pros and cons of each

By Mike Killen | Jan 20, 2023

Posted in Core Offer, Funnel business, Pricing, Recurring revenue

There are 5 core pricing models that you can use with your business. The problem is not that agencies and marketers don’t understand different pricing models. It’s that they overload ONE pricing model with all their offers. Take a look at this pricing matrix below: Core offer is around $5000. That’s what MOST marketing agencies…

My favourite thing my business has provided me is…

By Mike Killen | Jan 19, 2023

Posted in Being helpful, Benefits, Business diary, Funnel business, Goals, Make life easier, Motivation

Without question, the #1 thing I love about running a business is the freedom to do what I want, how I want. Some months there was no money in the bank. There are days so stressful I get close to quitting the whole thing. There’s uncertainty and risk and I’ve made some HUGE mistakes. But…