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Struggling to find clients? Here’s why your niche is the key
When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…
Read MoreHow I Balance Building Funnels and Living Life
Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…
Read MoreStop wasting time on cold leads—turn them into loyal clients
Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…
Read More5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
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You fail at things because you didn’t want it badly enough
When we fail at a task or goal, we’re often quick to blame all the external circumstances for why we didn’t achieve what we wanted. It was too expensive, we didn’t have the support or experience, we don’t need to change that much. There are hundreds of excuses and reasons for not seeing something through.…
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How to decide the niche for your funnel business once and for all
Choose a niche for your funnel business. Niche down. Create a sub-niche. Find a micro niche. All good advice but how can funnel builders really choose a niche AND stick to it. There are literally THOUSANDS of agencies and funnel builder businesses out there. Why should someone choose you over anyone else? What does your…
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6 Vital Questions Email Marketers Forget to Ask Before Clicking Send
Unless you’ve been living under a rock for the last couple of decades, you know that email is an incredibly effective strategy to communicate with existing and prospective customers. Perhaps even more exciting, is that it’s also one of the most cost effective methods! Over the years, I’ve written a ton of emails for my…
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6 steps to running a better marketing funnel business
Forget traffic, subscribers, email lists, software and websites. We’re going to explore exactly what your marketing funnel business needs in order to sell marketing funnels. If your main business is going to be selling marketing funnels, you’ll need to understand that you’re in a very competitive market. Even if you build the best funnels in…
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How to discover your purpose
So what is your purpose? What’s your vision for yourself and your place in the world? It’s a terrifying and existential question which can’t be easily answered. Most people go their entire lives without knowing what their purpose is. Most of us have been taught to be grateful, accept what we’re given and be happy…
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You’re afraid to price profitably and it’s killing you.
Lot’s of people think that I believe everything should be $20 000. Marketing funnels, websites, consultation, eBooks, courses, napkins. That’s not entirely true, I believe you should charge $20 000 for $20 000’s work. Everything your marketing funnel business does should be profitable. Bar none. A $19 eBook should be as profitable as a $20…
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Building a book funnel
Earlier this week, I had a book published. From Single To Scale is now available on Amazon Kindle, Amazon print on demand and Blurb.com. I’ll no doubt have a post and training soon on how to write and publish a book. But I wanted to talk through how we’re going to be building a book…
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108 niches that marketing funnel businesses could become kings in
If you want to discover endless depth to your market, you need to get very specific about your niche. I’ve lost count of how many marketing businesses will offer advice like “you need to niche down”, but when they themselves are asked about their customer, they’ll respond with “any small business really”. Amateurs. The fastest…
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Three things you do NOT need if you want clarity
Clarity on any subject, be it large like our lives or businesses or careers. Or smaller such as individual tasks and problems. Comes from knowing how to prioritise and take action on the items that matter. Learning how to get clarity on almost any subject is a learned skill. It’s a habit and requires you…
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Should your funnel, website and membership site be on the same platform?
During 2016 our marketing site, eCommerce system, marketing funnel and membership site were all on ONE website. I know, I know. It was killing me. The membership plugin didn’t work 100% with the eCommerce and subscription system. If the website needed updating, that would break the eCommerce and funnel system. It was all a bit…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen