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The quickest way to land new clients with one simple email

By Mike Killen | Oct 4, 2024

Posted in Client Acquisition, Email campaigns, Entrepreneurs, Lead generation, Marketing strategy, Niche marketing, Sales, Social media marketing

I want to show you a simple, effective way to get clients quickly, without spamming anyone or sending cold emails. It’s called the hand-raise email, and it works at any stage of your sales funnel. Here’s how it looks: “Hey Mike! Next week, I’m putting together a beta group for five fitness coaches to help…

Why your failed funnels are a win

By Mike Killen | Oct 3, 2024

Posted in Being helpful, Digital Marketing, Funnel, Funnel builders, Funnel tactics, Marketing strategy

I’ve had more failed funnels than successful ones, and here’s the truth: that’s exactly how it should be. For every 10 funnels that fall flat, I’ll have one that delivers exponentially better results. But what’s a failure, really? For me, a failed funnel is one that doesn’t make the money I expected it to. Nine…

Building an email list? Stop making this common mistake

By Mike Killen | Oct 2, 2024

Posted in Business Development, Business Strategy, Digital Marketing, Email list, Email marketing, Find more customers, Lead generation, Lead Magnet, Marketing strategy, Social media marketing

The biggest mistake I see when people try to build an email list is creating loads of lead magnets. It just doesn’t work. In my experience, 80% of my leads come from just 20% of my lead magnets. We’ve had one lead magnet alone bring in around 5,000 leads. And while my books are now…

Why you need to sell before you build

By Mike Killen | Oct 1, 2024

Posted in Business Strategy, Entrepreneurs, MArketing, Product development, Product launch, Sales, Sales strategy

Pre-selling is the key to validating any offer before you waste time, money, and energy building it. Think about it—how many times have you been chatting with friends or family, sharing a business idea, and they say, “That’s a great idea!”? Of course they’re going to say that—they’re there to support you. But the real…

Want to land more clients? Start sharing case studies

By Mike Killen | Sep 30, 2024

Posted in Business Development, Case Studies, Client Acquisition, Consulting, Content marketing, Digital Marketing, Entrepreneurs, MArketing, Success Stories

Case studies are hands down the best way to prove you can deliver results. If you know you’ve got the experience and can help people, but other businesses are overtaking you, it’s probably because you’re not showing off your case studies enough. The good news? You don’t need tons of them. Two or three solid…

Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024

Posted in Being helpful, Business Development, Client Management, Entrepreneurs, Marketing strategy, Niche marketing

When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…

How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024

Posted in Building funnels, Business Strategy, Entrepreneurs, Mindset, Motivation, Team Management, Time Management

Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

Stop wasting time on cold leads—turn them into loyal clients

By Mike Killen | Sep 25, 2024

Posted in Being helpful, Business Development, Client Acquisition, Content Creation, Digital Marketing, Entrepreneurs, Finding your Audience, Funnel, Lead generation, MArketing, Marketing automation, Sales, YouTube

Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…

The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024

Posted in Building funnels, Case Studies, Conversion optimisation, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, MArketing, Marketing funnel, Sales, Success Stories

Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024

Posted in Being helpful, Building funnels, Business Development, Core Offer, Digital Marketing, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel tactics, MArketing, Offer, Sales

Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

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Don’t use facts to sell marketing funnels

By Mike Killen | Jun 13, 2019

Posted in Benefits, Convert leads into sales, Copy, Find more customers, Gameplan, Marketing funnel customers, Sales, Sell more funnels

Facts never helped anyone sell anything. They are overvalued by sales people and when we try to sell funnels. If you’re struggling to sell marketing funnels, maybe your customers are also struggling to sell their products, keep reading this post.

Your brand isn’t that big a deal

By Mike Killen | Jun 6, 2019

Posted in Core Offer, Customer funnels, CVO Funnel, Funnel tactics, Marketing funnel business

I’ve got news for you mate, no one is talking about your brand. I don’t care how big you are.

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How to justify yourself as an expert

By Mike Killen | May 30, 2019

Posted in Being helpful, Content marketing, Funnel business, Gameplan, Marketing funnel business, Marketing funnel customers, Marketing funnel niche, Niche marketing

Imagine you’re on stage speaking, or you’re at a networking event surrounded by loads of prospects. Or maybe you’re with a customer and you start talking them through a process that you’re supposed to be an expert in. And someone stops you, stands up points at you and says, “you don’t really know what you’re…

FAQ: Recurring income with funnels

By Mike Killen | May 23, 2019

Posted in Business diary, Marketing funnel, Marketing funnel business, Marketing funnel customers, Niche marketing, Product creation, Recurring revenue

This is an edited and anonymous email from A. who reached out to me asking for advice on recurring revenue. It’s a very common question that I’m asked a lot, so I figured I’d publish the question and answer. Mike, I understand that in this day and age, online offers a much better chance for…

You must niche down

By Mike Killen | May 16, 2019

Posted in Category design, Core Offer, Funnel builders, Funnel business, Lead generation, Market need, Marketing funnel business, Marketing funnel niche

This is an edited transcript form a previous YouTube video and podcast. If you owned a 1960s red classic Ferrari and it was in a pretty bad state and you knew that you wanted to restore it to show room condition. Would you rather take it to a) a regular auto body repair shop that…

How to sell marketing funnels for 5 figures using WordPress

By Mike Killen | May 9, 2019

Posted in Convert leads into sales, Find more customers, Gameplan

In this post I’m going to teach you how to sell five figure marketing funnels, using WordPress. WordPress businesses are uniquely positioned to sell amazing marketing funnels for big bucks. My goal is to help you sell them because you’re already good at building the sites and the landing pages and the optimization and pushing…

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5 closes to use on customers when they tell you “it’s too expensive”

By Mike Killen | May 2, 2019

Posted in Closes, Find more customers, Gameplan, Lead generation

It’s the dreaded response to a proposal or pitch. Sucking air in through their teeth and saying “it’s pretty expensive isn’t it?” What a slap to the face! Even if you’ve discovered their budget and you’re within that budget, customers still have a problem with price. They don’t want to commit right away and they’re…

THE 3 big problems in your marketing funnel business

By Mike Killen | Apr 25, 2019

Posted in Gameplan, Marketing funnel business, Recurring revenue, Sales, Sell more funnels, Single to scale

There are 3 fundamental problems in any marketing funnel business. 1. A lack of awareness and desire in the marketplace, where you don’t stand out and high quality customers with great budgets, aren’t seeking you out. 2. Not enough focus, clarity or direction on what to work on and what to ignore. This creates confusion…

Become a marketing funnel expert

By Mike Killen | Apr 18, 2019

Posted in Content, Gameplan, Marketing funnel business, Universe fuel

Someone stood up, in the middle of my talk and pointed at me. I locked eyes with them and they shouted “you don’t really know what you’re talking about do you?” Everyone in the audience heard the question and all eyes turned back to me. I was completely stunned. In shock, I couldn’t get a…

The most overused word on the internet. Stop using it.

By Mike Killen | Apr 11, 2019

Posted in Copy, Email marketing, Gameplan, News and blog

I was at an event last week and listened to a talk by Andrea Zoellner on microcopy and user experience (KILLER talk by the way – I’m looking to get her on the podcast). One of the questions asked was “what is your most hated or overused word” and a few answers like disruptive, impactful…