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The quickest way to land new clients with one simple email

By Mike Killen | Oct 4, 2024

Posted in Client Acquisition, Email campaigns, Entrepreneurs, Lead generation, Marketing strategy, Niche marketing, Sales, Social media marketing

I want to show you a simple, effective way to get clients quickly, without spamming anyone or sending cold emails. It’s called the hand-raise email, and it works at any stage of your sales funnel. Here’s how it looks: “Hey Mike! Next week, I’m putting together a beta group for five fitness coaches to help…

Why your failed funnels are a win

By Mike Killen | Oct 3, 2024

Posted in Being helpful, Digital Marketing, Funnel, Funnel builders, Funnel tactics, Marketing strategy

I’ve had more failed funnels than successful ones, and here’s the truth: that’s exactly how it should be. For every 10 funnels that fall flat, I’ll have one that delivers exponentially better results. But what’s a failure, really? For me, a failed funnel is one that doesn’t make the money I expected it to. Nine…

Building an email list? Stop making this common mistake

By Mike Killen | Oct 2, 2024

Posted in Business Development, Business Strategy, Digital Marketing, Email list, Email marketing, Find more customers, Lead generation, Lead Magnet, Marketing strategy, Social media marketing

The biggest mistake I see when people try to build an email list is creating loads of lead magnets. It just doesn’t work. In my experience, 80% of my leads come from just 20% of my lead magnets. We’ve had one lead magnet alone bring in around 5,000 leads. And while my books are now…

Why you need to sell before you build

By Mike Killen | Oct 1, 2024

Posted in Business Strategy, Entrepreneurs, MArketing, Product development, Product launch, Sales, Sales strategy

Pre-selling is the key to validating any offer before you waste time, money, and energy building it. Think about it—how many times have you been chatting with friends or family, sharing a business idea, and they say, “That’s a great idea!”? Of course they’re going to say that—they’re there to support you. But the real…

Want to land more clients? Start sharing case studies

By Mike Killen | Sep 30, 2024

Posted in Business Development, Case Studies, Client Acquisition, Consulting, Content marketing, Digital Marketing, Entrepreneurs, MArketing, Success Stories

Case studies are hands down the best way to prove you can deliver results. If you know you’ve got the experience and can help people, but other businesses are overtaking you, it’s probably because you’re not showing off your case studies enough. The good news? You don’t need tons of them. Two or three solid…

Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024

Posted in Being helpful, Business Development, Client Management, Entrepreneurs, Marketing strategy, Niche marketing

When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…

How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024

Posted in Building funnels, Business Strategy, Entrepreneurs, Mindset, Motivation, Team Management, Time Management

Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

Stop wasting time on cold leads—turn them into loyal clients

By Mike Killen | Sep 25, 2024

Posted in Being helpful, Business Development, Client Acquisition, Content Creation, Digital Marketing, Entrepreneurs, Finding your Audience, Funnel, Lead generation, MArketing, Marketing automation, Sales, YouTube

Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…

The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024

Posted in Building funnels, Case Studies, Conversion optimisation, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, MArketing, Marketing funnel, Sales, Success Stories

Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024

Posted in Being helpful, Building funnels, Business Development, Core Offer, Digital Marketing, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel tactics, MArketing, Offer, Sales

Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

How to sell a squeeze page

By Mike Killen | Aug 22, 2019

Posted in Benefits, Copy, Core Offer, Funnel business, Funnel tactics, Gameplan, Marketing funnel customers, Sales, Sell more funnels, Selling, Squeeze page

I want to share example of a squeeze page product or offer that you could sell to your customers. I also want to highlight that even a simple 3 page funnel like a squeeze funnel can provide massive results to your clients and how you can sell a product to your audience without telling them…

How to close customers by treating them like a dentist would

By Mike Killen | Aug 16, 2019

Posted in Closes, Convert leads into sales, Gameplan, Sales, Sales emails, Selling

A few weeks ago I cracked a tooth. Fair warning, if you don’t like dentists, needles or slightly graphic content, best ignore this post. As I mentioned, I cracked my rear molar a few weeks back. I’ve always had pretty good, strong teeth. I’ve never had braces or too much work. Back in 2016 I…

How I build sales email campaigns

By Mike Killen | Aug 9, 2019

Posted in $100K funnel, Convert leads into sales, Customer funnels, Email campaigns, Email list, Email marketing

In this post I’m going to outline how I build a 12 part email sales campaign. We’ve used this format to launch software, localisation services, courses, digital products, consulting, coaching and more. The price is irrelevant when sending these kinds of emails, as is the call to action. If you want someone to meet you…

4 content prompts that make writing email campaigns, shooting videos and publishing blog content mad easy

By Mike Killen | Aug 1, 2019

Posted in 10 x 10, Being helpful, Content, Content marketing, Marketing funnel customers, Marketing plan

At the start of a new funnel project, one of our critical exercises is to work with the customer to understand what kind of content they’ll be creating and promoting. The problem is that thinking of content topics can be hard. It can be difficult to think of something that’s interesting, useful for the reader…

Become an unstoppable selling machine

By Mike Killen | Jul 25, 2019

Posted in Benefits, Convert leads into sales, Core Offer, Customer funnels, Find more customers, Gameplan, Sales, Sell more funnels, Selling

It’s not enough to just write out the benefits to your product. You need to connect at a deeper level with who benefits and who suffers if you do/don’t make the sale. No matter how clear you are on your product, you still need to create enough enthusiasm to sell to people who aren’t warm…

Create a niche out of a piece of paper

By Mike Killen | Jul 19, 2019

Posted in Funnel business, Gameplan, Niche marketing

We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…

Who benefits from working with you? Choosing a niche

By Mike Killen | Jul 11, 2019

Posted in Core Offer, Funnel business, Gameplan, Marketing funnel niche, Niche marketing

There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…

5 questions that turn any funnel project into a crazy desirable offer

By Mike Killen | Jul 4, 2019

Posted in Core Offer, Find more customers, Gameplan, Market need, Marketing funnel customers, Product creation, Sell more funnels

I want to show you how you can create incredible, desirable offers for your customers, even if you’re selling boring and complex marketing funnels and automation. Let’s start with the transformation that people are going to accomplish, in order to reach their better future. You’ll need a niche, in this example I’ll use author/speakers who…

Niche’s aren’t profitable

By Mike Killen | Jun 27, 2019

Posted in Funnel business, Gameplan, Make life easier, Marketing funnel business, Marketing funnel niche, Niche marketing

I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…

Once we send a proposal, how can we move things along in the sales process to help us close the deal?

By Mike Killen | Jun 21, 2019

Posted in Convert leads into sales, CVO Funnel, Funnel builders, Funnel Friday

You’re supposed to do one thing a day that scares you. Yesterday for example, I watched an octopus mug a biologist (true story, more on that in a bit). And today, I participated in a “TwitterChat” with the hashtag #gowiththepro. Yesterday I went to the National Marine Aquarium in Plymouth. I hadn’t been in ages…