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5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreHow I turn scope creep into profit
We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…
Read MoreAfraid of selling? Read this!
If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…
Read MoreHow I closed my dream client without a proposal
In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…
Read MoreHow my worst video idea became a surprise hit
As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…
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Use this email template to raise your prices (and keep your customers)
Use this email template to increase your prices by 20% and keep your customers happy
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Swipe these 33 bullet points to sell more marketing services to your customers
We always hear “sell benefits” but most of the time, it’s hard to understand what the benefit of email marketing or content creation is. We know there are benefits to all these services. But how do we write and explain them? Using a bullet point framework I learned from Miles Beckler and Terry Dean, I’ve…
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How much should you charge for a marketing funnel?
How much should you charge a customer for a marketing funnel? In this blog post we’re going to definitively plan out what you need to charge your customers for a marketing funnel. By the end of this post, you’ll understand: The pricing myth that strangles your business and makes it harder for clients to work…
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How To Run A Successful Funnel Business
The solution to every problem funnel builders face, is remarkably simple. I know, because I’ve done it. Let me lay it out for you. Why businesses succeed First there are universal truths that govern the success or failure of any business. We’ve talked about the logistics business, funnel businesses, cars, beds and more. As funnel…
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5 Free Things You Can Do To Increase Sales (And Your Prices)
Funnel builders are entering a hyper-competitive marketplace in the 2020’s. And in order to compete and dominate the market, funnel builders WILL need to increase sales and perhaps more importantly, increase their prices. I want to show you 5 proven ways in increase sales and your prices, for free, for funnel builders. Create content Where…
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Making a sale benefits the customer
This is the most cut and dry argument for why sales is a morally good exercise. When you sell a product or service to a customer, it makes their life better, and benefits them. That is a morally good outcome. Absolutely no one can argue with that. Internally we might have reservations about how much benefit a…
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Are you ignoring these two critical (and easy) things that increase sales?
Serving them as best you can When you’ve decided on an audience that you want to serve, be it independent bar owners looking to manage staff better, CEOs who want to spend more time with their family, single women who want to travel the world safely, or any other audience. You need to make the…
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Heaven prefers sales people
Sales often has a greasy or slippery image associate with it. The con artist in the film is usually a sales person. The used car salesman is often greedy or just trying to take your money. Popular culture has twisted our view on what the salesperson is, and who they are. Fast talking, Ferrari driving,…
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You don’t need more leads – stop asking for them
The #1 problem I see people asking for my help with, is lead generation. Lead generation. New clients. New prospects. More leads. New leads. Roughly 25% of all funnel businesses claim that their number 1 problem is some form of lead generation or new client. Finding new clients and leads is so important to funnel…
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Recurring Revenue Retreat: A Retrospective Review
Right. Reviewing the Recurring Revenue Retreat (or R3) righteously or even responsibly would be realistically remissive of me. I promise I won’t alliterate the entire review. R3 was conceived in 2017 when Kristina Romero had the idea to bring awesome speakers, with incredible businesses and focus on the concept of recurring revenue, rather than a…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen