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The simple strategy to turn one client into five
I’m going to show you how you can use your existing clients to dramatically increase the number of people you work with. Let’s say you’ve got just one client right now—maybe they run a print-on-demand business. Here’s the easiest way to turn that one client into five. Ask them: “Do you know five or six…
Read MoreGetting started is the hardest part… here’s how to make it easy
They say the hardest part of going to the gym is putting your trainers on. I totally agree. Without question, the hardest part about working out at 5am…is waking up at 5am. My bed is warm. I’m cozy and surrounded by soft luxurious pillows. My garage or gym is cold. I have to get changed,…
Read MoreI CHEATED – here’s how I create content ideas
I want to share the top 3 places I search, when I want to find out what content my customers (you guys) want me to create. Blank page syndrome is where you KNOW you need to create something, but the creativity and ideas are just…stuck. Some people feel that if they just had ONE good…
Read MoreThese are my top 4 apps for agency owners
#1: ClickUp Clickup is halfway between project management, automation and a list taking tool. Some people are crazy overwhelmed by ClickUp and that’s fair. I am too sometimes. But it’s a great place for me to throw my ideas, problems and roadblocks and have the team turn them into actions, documents and SOPs. #2: Circle.so I use…
Read MoreThe easiest way to instantly boost your email conversions
I’m going to share a simple tweak that will dramatically increase your revenue without overhauling your entire marketing strategy. When I learned this, it added six figures to my business almost overnight. Here’s what you need to do: send the exact same campaign again. As marketers, we often crave novelty. We’re always looking for something…
Read MoreIf they hate you or laugh at you – that means you’re winning
You’ve got your number in mind. You know what you want. You’ve gone in there and told them what you want. You’ve said, “I want a hundred grand for this project.” Immediately they’ve started laughing. They’ve started getting angry. Then you think, “Oh my God, they’re going to completely reject us.” That’s good. If you can get used to hearing people saying, “Oh…
Read MoreOvercome objections and handle sales objections like THIS
Whenever a customer gives you a NO and a reason why they won’t buy from you, that’s an objection. Here’s how I turn objections. First of all, I don’t argue with the customer. I agree with them. The next thing I do is I acknowledge their objection. I acknowledge their complaint and I say, “Yep, that’s definitely something that we…
Read MoreThe fastest way to build high-converting landing pages
Time is money, so let me show you a fast, actionable method for building landing pages that drive sales without the fluff. The quickest way to create a landing page? Don’t stress over design, layout, or whether to include video. This applies to opt-in pages, sales pages, free offers, webinars—you name it. The only three…
Read MoreThe easiest way to close more sales without feeling “salesy”
If you want to close more sales while feeling authentic and natural, there’s one powerful indicator that your approach is working: the customer says, “I’d like to work with you.” The key is getting them to come to you, rather than you chasing them down. And the simplest way to do that? Keep asking questions. …
Read MoreStruggling with a low-performing funnel?
If your funnel isn’t converting, it’s likely for one of three reasons—and with a quick fix, you can turn it into a sales machine overnight. First, your funnel might not clearly call out the right audience. Saying you work with “small business owners” or “service-based businesses” is way too broad. You need to be specific. …
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How to sell a squeeze page
I want to share example of a squeeze page product or offer that you could sell to your customers. I also want to highlight that even a simple 3 page funnel like a squeeze funnel can provide massive results to your clients and how you can sell a product to your audience without telling them…
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How to close customers by treating them like a dentist would
A few weeks ago I cracked a tooth. Fair warning, if you don’t like dentists, needles or slightly graphic content, best ignore this post. As I mentioned, I cracked my rear molar a few weeks back. I’ve always had pretty good, strong teeth. I’ve never had braces or too much work. Back in 2016 I…
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How I build sales email campaigns
In this post I’m going to outline how I build a 12 part email sales campaign. We’ve used this format to launch software, localisation services, courses, digital products, consulting, coaching and more. The price is irrelevant when sending these kinds of emails, as is the call to action. If you want someone to meet you…
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4 content prompts that make writing email campaigns, shooting videos and publishing blog content mad easy
At the start of a new funnel project, one of our critical exercises is to work with the customer to understand what kind of content they’ll be creating and promoting. The problem is that thinking of content topics can be hard. It can be difficult to think of something that’s interesting, useful for the reader…
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Become an unstoppable selling machine
It’s not enough to just write out the benefits to your product. You need to connect at a deeper level with who benefits and who suffers if you do/don’t make the sale. No matter how clear you are on your product, you still need to create enough enthusiasm to sell to people who aren’t warm…
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Create a niche out of a piece of paper
We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…
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Who benefits from working with you? Choosing a niche
There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…
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5 questions that turn any funnel project into a crazy desirable offer
I want to show you how you can create incredible, desirable offers for your customers, even if you’re selling boring and complex marketing funnels and automation. Let’s start with the transformation that people are going to accomplish, in order to reach their better future. You’ll need a niche, in this example I’ll use author/speakers who…
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Niche’s aren’t profitable
I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…
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Once we send a proposal, how can we move things along in the sales process to help us close the deal?
You’re supposed to do one thing a day that scares you. Yesterday for example, I watched an octopus mug a biologist (true story, more on that in a bit). And today, I participated in a “TwitterChat” with the hashtag #gowiththepro. Yesterday I went to the National Marine Aquarium in Plymouth. I hadn’t been in ages…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen