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Struggling to find clients? Here’s why your niche is the key

By Mike Killen | Sep 27, 2024

Posted in Being helpful, Business Development, Client Management, Entrepreneurs, Marketing strategy, Niche marketing

When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…

How I Balance Building Funnels and Living Life

By Mike Killen | Sep 26, 2024

Posted in Building funnels, Business Strategy, Entrepreneurs, Mindset, Motivation, Team Management, Time Management

Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…

Stop wasting time on cold leads—turn them into loyal clients

By Mike Killen | Sep 25, 2024

Posted in Being helpful, Business Development, Client Acquisition, Content Creation, Digital Marketing, Entrepreneurs, Finding your Audience, Funnel, Lead generation, MArketing, Marketing automation, Sales, YouTube

Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…

The Journey from a $0 Funnel to a $25,000 Funnel

By Mike Killen | Sep 24, 2024

Posted in Building funnels, Case Studies, Conversion optimisation, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, MArketing, Marketing funnel, Sales, Success Stories

Here’s how I sold my first $25,000 marketing funnel. The first thing I did was make sure I knew exactly who I was targeting—insurance agents. I spent weeks doing deep research, joining forums, attending webinars, and diving into message boards. What I found was a goldmine: these companies had tons of traffic on their blog…

The one thing your sales funnel is missing

By Mike Killen | Sep 23, 2024

Posted in Being helpful, Building funnels, Business Development, Core Offer, Digital Marketing, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel tactics, MArketing, Offer, Sales

Have you ever thought that giving customers more options would increase your chances of a sale? It’s easy to think that providing lots of choices makes people feel more free, but in reality, the opposite is true. People want the feeling of choice, but when it comes to taking action, they don’t want complexity—they want…

5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024

Posted in Affiliate Marketing, Automation, Business Strategy, Digital Marketing, Funnel, Funnel builders, Marketing Tools, Productivity, Tools

Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024

Posted in Client Management, Client Qualification, Funnel, Lead generation, lead qualification, Qualification, Sales strategy

The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024

Posted in Being helpful, Building funnels, Content marketing, Conversion optimisation, Lead generation, Lead Magnet, Marketing strategy, Niche marketing

Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024

Posted in Building funnels, Client Qualification, Entrepreneurial Journey, Funnel, Funnel tactics, Lead generation, Marketing strategy, Qualification

I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024

Posted in Business Strategy, Digital Marketing, Entrepreneurs, Marketing funnel

The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

thug marketing language bullshit, marketing bullshit statements

Thug marketing language is the 2010’s equivalent of corporate jargon- stop using it

By Mike Killen | Nov 30, 2017

Posted in Being helpful, Building funnels, Category design, Consulting, Core Offer, Difficult customers, Digital creative professional, Funnel builders, Make life easier, Marketing funnel niche, Niche marketing

I love swearing as much as the next bloke. Just read any of my blog posts and it’s pretty likely that at some point I’ve cussed in the writing. Something I’m seeing more and more of however, is “thug marketing”. “We make great shit to help you sell more shit” Tell me you haven’t seen…

productivity calendar schedule, productivity schedule

[SNEAK PEAK] Read my entire week’s schedule to see how I plan my weeks (unedited)

By Mike Killen | Nov 27, 2017

Posted in Funnel builders, Gameplan, Make life easier, Marketing plan, Motivation, News and blog, Productivity

I’ve talked before about being a huge fan of planning, time blocks and deep work. I see it less about time management and more about priority optimisation. I’ve spoken before about planning out your month, your week and your customer blocks. But today, I’m going to literally share with you my week’s schedule, how I…

marketing funnel conversion, marketing funnel conversion optimisation

7 statistically proven conversion hacks that you can do TODAY

By Mike Killen | Nov 24, 2017

Posted in $100K funnel, Content marketing, Conversion optimisation, Convert leads into sales, Customer funnels, Funnel Friday, Gameplan, Landing pages, Marketing funnel, optin conversions

I’m going to show you 7 statistically proven conversion hacks that can increase your conversion rates for your marketing funnel. One of them increased conversions by 2000%. Seriously, no joke. When we work on our own sites or customer sites, it’s easy to focus on copy, design and the product. But page by page, there…

10k marketing funnel, find marketing funnel customers, find marketing funnel projects,

The exact funnel sales process I use to get $10k+ funnel projects

By Mike Killen | Nov 23, 2017

Posted in Being helpful, Convert leads into sales, Core Offer, Find more customers, Funnel builders, Gameplan, Lead generation, Marketing funnel, Marketing funnel customers, Marketing plan, Sales, Sell more funnels

Let’s not prat about here. You know why you’re reading this post. Know who I’m targeting Above all else, I know who I’m targeting. I know who is likely to spend $10k. My goal is a $10k funnel, so I’ll research my ass off looking for businesses that can afford a $10k funnel. I’ll segment…

6 counter-intuitive but hyper productive habits “Super Mike” has

By Mike Killen | Nov 20, 2017

Posted in Books, Funnel builders, Gameplan, Marketing automation, Marketing funnel customers, Motivation, News and blog

I want to talk about 6 very productive, but seemingly counter-intuitive habits that I’ve built up, in order to get more done every day. I don’t think I do have a massively productive output. I’ll often look at myself and think “I could have done so much more today”. But I also have a persona…

How I test getting free email subscribers in Facebook advertising

By Mike Killen | Nov 17, 2017

Posted in Building funnels, Conversion optimisation, Convert leads into sales, Email list, Facebook adverts, Funnel Friday, Funnel tactics, Marketing funnel, optin conversions, Scalable products, Splinter Product, Traffic

Last week I wrote about how we’re discovering more about our customers in Facebook. Today, I want to talk about acquiring leads and email subscribers, from Facebook advertising, for free. We’ve got a few new Facebook campaigns running and I always want to know 2 things with any new campaign. Can it scale? Is it…

marketing funnel, website builder, marketing funnel website, sell a marketing funnel

Why is a marketing funnel better than a website?

By Mike Killen | Nov 16, 2017

Posted in Being helpful, Building funnels, Convert leads into sales, Core Offer, Customer funnels, Find more customers, Funnel builders, Gameplan, Make life easier, Marketing funnel, Marketing funnel customers, Sales, Sell more funnels

We’ve already got a website Mike, so why would we need a marketing funnel? In this blog post we’re going to explore why a customer should use a marketing funnel from you as opposed to just a static website. Fuck brochure websites Many businesses believe that a “brochure website” is enough to attract prospects and…

7 motivational hacks for monday, funnel builder motivation,

7 motivation hacks that turbo charge your Monday morning

By Mike Killen | Nov 13, 2017

Posted in Being helpful, Digital creative professional, Funnel builders, Gameplan, Make life easier, Motivation, News and blog, Universe fuel

Contrary to many business owners and even normal people. Mondays are my favourite day of the week. The reason I love Mondays is because it gives me a chance to exercise all the ideas and planning that my subconscious and conscious mind have been brewing over the weekend. There is always so much to do…

How to find out your customer’s favourite food, software, magazine, blog or TV show

By Mike Killen | Nov 10, 2017

Posted in Facebook adverts, Find more customers, Gameplan, Make life easier, Marketing funnel, Marketing funnel customers, Marketing funnel niche, Marketing plan, Niche marketing, Traffic, Training content

I’m going to talk about how we get incredible insight from our customers using Facebook insights. The idea is that we want to find out as much as we can about our customers. Interestingly, often when we start a new project with either our customers or with our own projects, we will try to create…

marketing funnel niche, choose a funnel niche, marketing funnel builders

If you want to discover the perfect niche for your marketing funnel business, treat it like my ex-girlfriend Sam

By Mike Killen | Nov 9, 2017

Posted in Being helpful, Building funnels, Core Offer, Customer funnels, Gameplan, Light Bulb Moment, Market need, Marketing funnel, Marketing funnel niche, Niche marketing, Product design, Product development, Sell more funnels

We’re going to discover the simple way to craft a niche for your marketing funnel business. If you want to discover the perfect niche for your marketing funnel business, treat them like my ex-girlfriend, Sam There are 2 main problems when choosing a niche for a marketing funnel business. Have you chosen the right niche…