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The biggest mistake I made when pitching clients

By Mike Killen | Mar 14, 2025

Posted in Being helpful, Business Growth, Client Acquisition, Closes, Entrepreneurs, High-Ticket Sales, Pitching, Pricing, Proposal Strategies, Sales strategy

Imagine having $10,00 in your hands and throwing it down the drain, all because you made one stupid mistake. I did exactly that and it still haunts me to this day. A few years back I was quoting for an email marketing project for a corporate training company. It was a pretty simple project and…

3 things I wish I knew before starting my business

By Mike Killen | Mar 13, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, MArketing, Sales

STOP trying to add value

By Mike Killen | Mar 12, 2025

Posted in Business Growth, Business Strategy, Entrepreneurs, MArketing, Pricing, Sales, Sales strategy

Ah man, how many businesses have been ruined by “adding value”. Stop it. I forbid you from adding value. It will RUIN your business. It’ll strip any profitability away from your bank account. AND – it does the exact opposite of what you think it does. It makes you MORE generic and MORE bland. Businesses…

STOP believing this marketing lie

By Mike Killen | Mar 11, 2025

Posted in Business Growth, Business Scaling, Business Strategy, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Marketing strategy, Mindset, Pricing, Revenue Growth, Sales

This is the biggest lie told in marketing. Ignoring it will cost you thousands of dollars and years of your life. 4 years ago I worked one on one with a client who was in the copywriting game. They wrote brochures and instructional manuals for consumer products, like cars, kitchen equipment etc. They had some…

$25,000 email template

By Mike Killen | Mar 10, 2025

Posted in Business Growth, Client Acquisition, Conversion optimisation, Copywriting, Email marketing, Email templates, Entrepreneurs, Lead generation, MArketing, Pricing, Sales strategy

This email is what I use to close clients who are on the fence. I send it to them when I need them to take action. I also use it to generate leads from my list and social channels. Subject: Make $25,000 in 30 days (no ads needed) Opener: 3 spaces left Body: Hey [name],…

3 steps to get 10x more clients (with no ads)

By Mike Killen | Mar 7, 2025

Posted in Business Growth, Client Acquisition, Content marketing, Conversion optimisation, Copywriting, Email marketing, Lead generation, MArketing, Sales Funnels

1. Use this subject line. The one you just clicked and opened. Replace “clients” with what your customers call their customers. I.e. 3 steps to get 10x more dental patients (with no ads) 2. Create emails, video content, books and social/written content that shows people how to do just that 3. Include a call to…

Make 100 sales for ANY product FAST

By Mike Killen | Mar 6, 2025

Posted in Automation, Business Growth, Business Scaling, Copywriting, Email marketing, Funnel, Lead generation, MArketing, Mindset, Sales

There’s an email I’ve got in my arsenal that is so powerful, I try to use it all the time because it works. It works so well that if I need to get replies, or sales, or book calls or generate leads, I use it. It’s like a magic panacea that fixes any and all…

You’re closer to success than you think

By Mike Killen | Mar 5, 2025

Posted in Affiliate Marketing, Business Growth, Business Scaling, Challenges, Content Creation, MArketing, Mindset, Motivation, YouTube

I remember reading an apocryphal tale of a gold prospector buying a ton of mining machinery and land and after years and years of digging, he finally gives up and sells the land and the machinery for scrap. And then another guy comes along and buys all the machinery for pennies, heads over to where…

Sell $25K project without a portfolio

By Mike Killen | Mar 4, 2025

Posted in Business Growth, Business Scaling, Client Acquisition, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Pricing, Sales, Sales strategy

If I had to start from scratch, like, literally from absolute zero. No social media presence, no past clients, no testimonials, no portfolio. This is how I’d get my first $25,000 client. First, I’d make sure I pick a niche and a market that is easily fixable. It’s one thing to work with people who…

3 ways to make money in under 60 minutes

By Mike Killen | Mar 3, 2025

Posted in Automation, Building funnels, Business Growth, Email marketing, Email marketing, Entrepreneurs, Funnel, Funnel tactics, Lead generation, MArketing, Sales, Sales Funnels

So I’ve got 3 email automations that I use, that took me seconds to set up, that bring in thousands and thousands of dollars a month. 1. Are you still? Have you _ yet? This email sequence is designed to be sent to people who almost bought. Proposals, lost to competitors. It’d even work on…

10X your business for FREE (yes actually free)

By Mike Killen | Jan 30, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, Goals, Productivity, Success Stories

I can’t believe I haven’t written about this before. Because when I look over my success experiments (a list I keep of things that I think will improve the business by 1% each time) there is a clear winner over and over and over. It isn’t buying coaching or joining a program. It isn’t a…

How I make 100,000 view videos

By Mike Killen | Jan 29, 2025

Posted in Affiliate Marketing, Being helpful, Content Creation, Digital Marketing, Social Media, YouTube, YouTube Marketing

Last year we hit over 1.4 million views on YouTube, which is pretty insane. Don’t worry, this isn’t going to become a YouTube course or coaching business. I just want to share with you some totally unbiased advice and lessons I’ve learned making YouTube our primary traffic and sales generator. Back in 2022 I knew…

You’re bleeding money and I’m taking it

By Mike Killen | Jan 28, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, Mindset, Pricing, revenue models, Sales strategy

4 customers a year = $25,000 per customer = $100,000 income 40 customers a year = $2500 per customer = $100,000 income 400 customers a year = $250 per customer = $100,000 income The most insane thing that never ever makes sense to me, is when people say “I need to make more money. I’ll…

I guarantee you’ll get a client with this

By Mike Killen | Jan 27, 2025

Posted in Being helpful, Business Development, Business Strategy, MArketing, Marketing strategy, Mindset, Motivation, Qualification, Sales strategy

When I tell people that they need to write an offer that makes a massive claim, they always respond with: “But Mike! I don’t want to make that kind of offer!” Why? Three reasons. This is how you deal with guaranteeing results. Because unfortunately, you NEED to make claims like this or your business will…

You deserve to be loved

By Mike Killen | Jan 24, 2025

Posted in Being helpful, Mindset, Motivation, Personal Growth

All human beings deserve to love and be loved. It’s our pursuit of being worthy to be loved that causes problems. Essentially, our seeking of approval from others. That, is the killer problem. I would argue that most business owners work hard, harder than they need, because their identity is built around being productive. Or…

How to make $1 Million dollars

By Mike Killen | Jan 23, 2025

Posted in Being helpful, Business Development, Business Strategy, Coaching lesson, Consulting, Entrepreneurs, Marketing strategy, Revenue Growth, Sales, Sales strategy

$83,300 a month – let’s call it $84,000 That’s 4 customers at $21,0000 a month – consulting and sales package 10 customers at $8400 a month – 1:1 consulting 2x a month 40 customers at $21000 a month – simple group coaching model 168 customers at $500 a month – that’s a great achievable SaaS…

The easiest money you’ll ever make

By Mike Killen | Jan 22, 2025

Posted in Being helpful, Business diary, Entrepreneurial Journey, Entrepreneurs, Mindset, Success Stories

Whenever people ask me “What’s the easiest money I could make?” I always tell them the same thing. “Get a job.” Working for someone else is the easiest money you’ll ever make. Turn up, clock in and collect a paycheque. My goal, when I was fired from my corporate marketing job, was to never ever…

19 types of marketing funnel

By Mike Killen | Jan 21, 2025

Posted in Affiliate Marketing, Being helpful, Building funnels, Business Growth, Entrepreneurs, Funnel, Funnel builders, Funnel business, Lead Nurturing, Marketing funnel, Marketing funnel business, Marketing strategy, Product launch, Sales, Sales Funnels, Social media marketing

1. O Funnel (Opt-in Offer + One-Click Upsell)Drive traffic to a lead magnet and immediately offer a product ($9-$99) to speed up results. Then, upsell with a high-ticket product to maximize revenue. 2. SLO Funnel (Self-Liquidating Offer)Cover your ad spend with a low-ticket product and offer affiliates a 100% commission to grow your audience for…

My biggest insecurity

By Mike Killen | Jan 20, 2025

Posted in Being helpful, Challenges, Mindset, Motivation, Personal Development

My biggest insecurity, without question, is that I’ll never live up to my potential. The idea of laying on my deathbed thinking “I could have done so much more” is crippling to me. And the problem with that, is that the easiest way to cope with this fear, is to constantly live in the potential.…