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This is what’s it’s like to run a business

By Mike Killen | Nov 6, 2024
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Running a business is a lot like standing at the bottom of a mountain, and deciding that for whatever reason, you’re going to climb it. But with one MASSIVE exception. The goal is to reach the summit. Maybe the summit represents your goal to become rich and wealthy. Maybe the summit represents your goal to…

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One Simple Question That’ll Transform Your Sales  

By Mike Killen | Nov 5, 2024
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We often get caught up in complex sales strategies, but sometimes the answer is simple: just ask.   When you know exactly what your client’s biggest challenge is, you can tailor your offer to solve it.   It’s like shining a spotlight on what they actually want, instead of guessing in the dark.   I’ve used this approach…

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100 things to succeed with your funnel business

By Mike Killen | Nov 4, 2024
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1. Know what you want 2. Make sure they know what you want 3. Don’t fear judgement, vulnerability, failure or ridicule or for what you want 4. Have the courage to be disliked 5. Pick a clear customer to go after 6. If there aren’t lots of groups, books or communities serving that market, it…

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Stop Chasing Clients: Build a Flywheel Instead  

By Mike Killen | Nov 1, 2024
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Imagine landing one client that helps you find your next, and then another, all without extra effort.   This is what I call the “flywheel” effect—getting great results for one client, documenting it, and letting that success attract the next.   It’s not about having a big fancy sales funnel or the latest marketing hack.   It’s about…

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How I captured 11,347 leads

By Mike Killen | Oct 31, 2024
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You almost certainly want more leads, most of us do. Even if you have a big list of subscribers or clients, a lead magnet can help reignite a conversation and lead to a sale. In fact, one of my favourite ways to use lead magnets is to offer them again to my list to see…

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Why 80% of Your Revenue Comes From 20% of Your Clients

By Mike Killen | Oct 30, 2024
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In the 1800s, an Italian economist discovered that 80% of the wealth was held by 20% of the population.   Today, that same principle can transform your agency.   List out all your clients and the services you’ve provided—then look at which ones actually drive your revenue.   Chances are, a small fraction of your clients and services…

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The Secret to $50,000 Months (Most Ignore This)  

By Mike Killen | Oct 29, 2024
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Most people think they need to master every aspect of their business before they can truly succeed.   It’s like knowing every part of a car but forgetting to put petrol in—without it, you’re going nowhere.   There’s a key principle that makes all the difference for marketing agencies, yet it’s often dismissed at first glance.   This…

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Why Your Offers Aren’t Selling (And How to Fix It)

By Mike Killen | Oct 28, 2024
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Here’s the truth: it’s not about the type of agency you run or the campaigns you launch.   It’s about understanding what your client really needs and positioning your offer as the solution.   Too many agencies try to sell everything to everyone, thinking that more offers equal more revenue.   But it’s like trying to take down…

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The fastest way to test an offer without spending a penny on ads 

By Mike Killen | Oct 22, 2024
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I want to show you a quick and cheap way to validate your offer without spending a fortune on ads.   A lot of funnel gurus will tell you that running ads is the only way to scale your business.   But here’s the problem—ads don’t work if your offer is untested.   So, here’s a simple method…

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Are You Missing This $10K a Month Shortcut?

By Mike Killen | Oct 21, 2024
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For many agencies, the road to financial freedom starts with recurring revenue—money that comes in month after month without extra effort.   I’ve worked with businesses stuck at zero, and even seven-figure earners who still lacked consistent income streams.   The real shift happens when you stop chasing one-off projects and build an offer that keeps clients…

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5 Tools You Can’t Live Without as a Funnel Builder

By Mike Killen | Sep 20, 2024
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Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…

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3 Easy Tactics to Sell a $25,000 Funnel – Fast!

By Mike Killen | Sep 19, 2024
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The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…

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My Proven 5-Step Formula for High-Converting Funnels

By Mike Killen | Sep 18, 2024
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Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…

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The Funnel That Almost Broke Me (And How I Turned It Around)

By Mike Killen | Sep 17, 2024
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I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…

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 Are You Making This Common Funnel Mistake?

By Mike Killen | Sep 16, 2024
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The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…

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How I turn scope creep into profit

By Mike Killen | Sep 13, 2024
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We’ve all been there—clients who casually ask for a bit more than what’s in the original agreement. Now, only about one in ten of these requests are made with any ill intent. The rest? They just see you as support and figure, “While you’re at it, could you whip up a leaflet or add a…

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Afraid of selling? Read this!

By Mike Killen | Sep 12, 2024
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If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise. Start listing off as many reasons why the customer would want to buy from you. Stop thinking about why they wouldn’t want to buy from…

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How I closed my dream client without a proposal

By Mike Killen | Sep 11, 2024
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In the past, I used to do a lot of custom work on my sales calls. I’d create bespoke project outlines, craft detailed proposals, and design them in Canva to make them look polished and professional. But then, something changed my approach completely. I was chatting with a lead who seemed like the perfect client.…

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The marketing strategy I wish I’d learned sooner

By Mike Killen | Sep 10, 2024
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Without a doubt, the most effective strategy I’ve learned is this: change the messaging, not the offer. Here’s what I mean. When you’re trying to attract new leads and customers, start with something tangible and specific. For example, if I were an agency targeting dental practices, I’d offer something like, “We help you land five…

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How my worst video idea became a surprise hit

By Mike Killen | Sep 9, 2024
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As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately. It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way. We were pouring a lot of time, energy, and money into thumbnails, editing,…

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Hey there, I'm Mike (:

Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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