Idea Factory

marketing funnel content restart engine

Content restart engine

By Mike Killen | Jun 22, 2017

Taken some time off writing content and you know you need to get back into it? Follow this plan to start your regular blogging and content creation back up again. I recently took some time off for my 30th birthday (I know! So old and wise now). I was in Paris for a WordCamp and…

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ryan deiss interview call booked

How I landed an interview with Ryan Deiss from Digital Marketer

By Mike Killen | Jun 19, 2017

A few weeks back, I managed to book an interview with Ryan Deiss from Digital Marketer. Currently, we’re in talks with other big names in the marketing, entrepreneur and business space. I want to interview people who have really made a difference in the digital marketing space. Men and women who are helping people set…

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funnel builders beat competition

99 things you can do to get a competitive advantage (because your competition aren’t doing them)

By Mike Killen | Jun 13, 2017

We’re constantly being told to “go where the competition aren’t”. Protip: This isn’t some magical watering hole where all your customers are hanging out. Somewhere that your competition aren’t going to or don’t know about. Your competition are humans too. They’re lazy, fearful and unfocused. Which is where you can find enormous competitive advantages if…

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cvo ryan deiss digital marketer sell funnel

Ryan Deiss helps us sell a CVO marketing funnel

By Mike Killen | Jun 12, 2017

“Businesses are defined by the markets they serve, not the products they sell. ” -Ryan Deiss Ryan Deiss is the Founder and CEO of Digital Marketer. I was lucky enough to interview Ryan about how to sell marketing funnels, particularly the CVO model marketing funnel. CVO, or Customer Value Optimisation helps you acquire customers. That’s exactly…

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win larger budget customers marketing funnel agency

How we’re winning big budget clients

By Mike Killen | Jun 9, 2017

Join me in the car as I talk through how we won a $14500 a month funnel customer! We didn’t invent a lot of technologies and processes that we use. We’re also in a very competitive market. So how have we managed to talk our way into some big clients with big budgets? 1. We’re…

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funnel price expensive objection

What to do when a customer says “that funnel is too expensive”.

By Mike Killen | Jun 8, 2017

You’ve booked the call and got a meeting with the customer. But when you put the proposal and price in front of them – they tell you it’s too expensive. This is the #1 fear of all funnel builders. That the price they put in front of the customer, will be seen as too expensive.…

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thank you page design marketing funnel

The thank you page that converts at 50%

By Mike Killen | Jun 6, 2017

Thank you pages should be a vital part of your website and marketing funnels. They’re an integral part of your automation process and should be one of the most visited pages on your website. Thank you pages allow you to do three things. Lower the number of spam and fake email addresses being used in…

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profitable marketing funnel business

7 steps to running a profitable marketing funnel business

By Mike Killen | Jun 5, 2017

So you’ve decided to run a marketing funnel business, but of course, you want it to be profitable. What are the cardinal rules for building a profitable marketing funnel business? It’s nothing to do with new technology or using every new tool. It’s not about being on every social media platform in the world or…

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6 books that will help funnel businesses with money management

By Mike Killen | Jun 2, 2017

Small businesses have a weird relationship with money. We see it as the only prize we’re chasing, yet we don’t really do a huge amount to manage it. Partly our education systems aren’t set up to teach us about money from a young age, but also a lot of people are scared about talking about…

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marketing funnel customer sell wordpress

How to sell a marketing funnel that you build in WordPress

By Mike Killen | Jun 1, 2017

I’m going to show you how to sell a marketing funnel, that you then build inside WordPress. You don’t need any expensive plugins or themes. You don’t need funnel software or expensive automation apps. What we’re going to do is sell a marketing funnel product which we then build in WordPress. So many funnel builders…

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plan marketing funnels high converting sell business

Plan high converting marketing funnels faster and easier without tools or software

By Mike Killen | May 30, 2017

I’m going to show you how we plan high converting marketing funnels, for our customers, for our funnel agency MeBox and for Sell Your Service. We’re too quick to jump to tools, page builders and email copy. But this can lead to low performing marketing campaigns and automation. Planning a marketing funnel isn’t about creating…

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increase income wealth marketing funnels

Increase your income by NOT selling marketing services

By Mike Killen | May 26, 2017

You’re in the business of help I’m going to show you how you can increase your income and sell more marketing funnels, without selling marketing funnels. It’s vital that all businesses understand, in this economy and business environment, that they’re not in the business of marketing services. They’re in the business of help. “So think…

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sell marketing funnels competition

8 reasons your competition have got nothing to do with you

By Mike Killen | May 25, 2017

While building and selling marketing funnels is relatively new, it’s going to explode in popularity over the next few years. Think what WordPress did for website businesses and Photoshop did for graphic designers. We’re soon going to be flooded with low cost, low value funnel builders soon and it’s going to FEEL like we’re struggling…

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sell marketing funnels dont lower pricing

NO. Lowering your price won’t help you sell more marketing funnels

By Mike Killen | May 23, 2017

I think a lot of people think that I think everything should be $10 000. Website? $10K. Marketing funnel? $10K. Logo? $10K. Phone consultation? $10K. This can really intimidating for a lot of people. As $10 000 might be a lot of money. To imagine that your marketing funnels could be worth $10 000 is…

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sell funnels and feel better yourself helpful

The fastest way to start feeling better about yourself, is to…

By Mike Killen | May 22, 2017

Maybe you’re just feeling groggy, almost like you’ve got a hangover. Or maybe you don’t know if your business is headed in the right direction. But I’m going to teach you the fastest method IN THE WORLD for feeling better about yourself, your business and what you’re doing day-to-day. Sometimes we can feel a little…

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write the perfect sales email campaign

How to write the perfect email sales campaign

By Mike Killen | May 19, 2017

I’m going to show you how we write all our email campaigns. For every email we send, we run through this process before writing the emails. This way we make sure we maximise our conversions, open rates and click through rates. You can use this process for your customers, or your own email campaigns. The…

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sell marketing funnels customers books

11 books that absolutely helped me sell marketing funnels to customers

By Mike Killen | May 18, 2017

One of my goals for 2017 is to read a book a week. My ability to sell marketing funnels, building a coaching program, write a course and become better with money are all down to self improvement. These 11 books below have absolutely improved my ability to sell marketing funnels to customers. Finding new leads,…

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Training: How to create a killer training video

By Mike Killen | May 16, 2017

Here’s one of the fastest methods of selling more marketing funnel projects to customers. I’m going to show you everything you need to know about converting visitors into subscribers and leads, leads into sales and increase the trust and authority that your audience see in you. We’re going to do this by creating a training…

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sell marketing funnel disaster recovery

BREAK IN CASE OF EMERGENCY: The disaster recovery plan for funnel building businesses

By Mike Killen | May 15, 2017

It’s all gone Pete Tong (English rhyming slang for wrong. It’s all gone wrong). Customers have left you. Your software is breaking. Websites need updating or have been hacked. Your bank is calling you up for payments. Suppliers and invoices are piling up with the bills. To top it all off, the boiler just broke and…

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email list signup growth lead magnets funnel

The content you can create that WILL increase email sign ups

By Mike Killen | May 12, 2017

If you want to increase email sign-ups, either for your business OR for your customers, you need to read this post. It’s not about the technology you use. And frankly, we’ve become too focused on creating lead magnets and just pumping them out like spam. We absolutely need email addresses to grow our email list.…

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